Public Relations Specialist

The Tour Guy; Bolzano; In loco; EUR 30.000 - 42.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal vouchers (€7 per day)

Descrizione del lavoro

The Tour Guy in Bolzano, Italy, is seeking a Public Relations Specialist for a six-month fixed-term position with potential extension based on performance.

The role focuses on landing top-tier media placements, building backlinks to support SEO goals, and assisting the social team with vertical video content across platforms. Fluency in English is essential, and a proactive, autonomous mindset is expected.

Competenze

• 2+ years of experience in public relations.
• A portfolio of successful media placements and backlink wins.
• Hands-on experience creating or managing vertical video content.
• The ability to write compelling hooks that actually get opened.

Mansioni

• Media Pitching: Researching, drafting, and landing pitches in mainstream media outlets.
• Digital PR & Backlinks: You understand that a mention is good, but is more impactful when it comes with a backlink to the appropriate page.
• Social Media Support: You'll assist our social team managing video content on Instagram, TikTok, and whichever platforms come next. You should know how to script and produce (or direct) snappy, engaging vertical content that feels native to the platform and frames our products for sale.

Conoscenze

Public relations

Media pitching

Backlink strategy

Vertical video content

English proficiency

Descrizione del lavoro

Public Relations Specialist The Tour Guy•Bolzano, Italy

This is a 6-month fixed-term position with possibility of extension based on performance and business needs.

Our Company

We are The Tour Guy, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. We follow the Golden Rule of travel: treat vacations like you want yours treated.

We are looking for a sharp, high-autonomy PR Specialist who knows how to move the needle. We need someone who can land a top-tier placement and understands exactly how that coverage feeds into our broader digital growth.

The Role

You will be responsible for getting our brand in front of the right people, whether that's a traditional news desk or a viral social feed.

• Media Pitching: Researching, drafting, and landing pitches in mainstream media outlets. You should have a proven track record of getting "yes" from journalists.
• Digital PR & Backlinks: You understand that a mention is good, but is more impactful when it comes with a backlink to the appropriate page. You'll align your pitching strategy to support our SEO goals.
• Social Media Support: You'll assist our social team managing video content on Instgram, TikTok, and whichever platforms come next. You should know how to script and produce (or direct) snappy, engaging vertical content that feels native to the platform and frames our products for sale.

What We're Looking For

• High Intellectual Horsepower: You learn fast, think critically, and don't need your hand held.
• Driven & Self-Motivated: You are a hunter. You don't wait for assignments; you find opportunities and execute them.
• Organized: You manage multiple pitches, follow-ups, and production deadlines without letting anything slip through the cracks.
• English: Flawless English grammar.

Requirements

• 2+ years of experience in public relations.
• A portfolio of successful media placements and backlink wins.
• Hands-on experience creating or managing vertical video content.
• The ability to write compelling hooks that actually get opened. xysqume

What we offer:

• Meal vouchers (€7 per day) in accordance with internal company policy

At The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law.