Product Marketing Manager

IAS ANALYSIS; Milano; In loco; EUR 45.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading firm in industrial solutions is seeking a Product Marketing Manager in Milan to conduct market research and support product launch strategies. Candidates must have over three years of experience, a Bachelor’s degree in Science or Engineering, and strong analytical abilities. The role requires fluency in English and offers full-time employment. This position involves frequent business trips within the region.

Competenze

• More than three years of experience as a product manager.
• Experience in testing and analysis instrument industry or agricultural markets.
• Strong logical thinking and good insight skills.

Mansioni

• Conduct industry market research and competitive analysis.
• Convert business requirements into product requirements.
• Support sales team for product launch promotions.

Conoscenze

Market research

Competitive analysis

Product lifecycle management

Analytical skills

Fluent in English

Formazione

Bachelor's degree in Science/Engineering

Descrizione del lavoro

Responsibilities

1. Conduct industry market research, demand analysis and competitive analysis in the target region and country, explore new products that match market demands or new application opportunities based on existing products, and promptly feed back to the company headquarters.
2. Be responsible for the research, planning and analysis of business requirements, convert business requirements into product requirements, and write product requirement specification documents.
3. Assist the product launch, support the sales team to complete the new product launch promotion work, support the product sales target.
4. Be responsible for the life cycle management of the product, including providing support and coordination for the operation plans and promotion plans in the early, middle and late stages of product launch.
5. Responsible for analyzing customer demand feedback and understanding internal demands, tracking product operation data, analyzing user feedback, formulating standardized product packages, and optimizing and iterating plans.

Job Requirements

1. Bachelor's degree or above, majoring in science and engineering or related fields.
2. More than three years of working experience as a product manager, with experience in the analysis of the testing and analysis instrument industry or agricultural markets such as feed and grain and oil crops.
3. Possessing excellent learning ability, one can quickly learn and understand the company's products and applications.
4. Strong logical thinking ability, good insight and analytical skills, capable of observing products and identifying opportunities from both customer needs and market opportunities perspectives simultaneously.
5. Fluent in English and able to accept frequent business trips within the region.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing, Product Management, and Strategy/Planning

Industries

• Industrial Machinery Manufacturing, Commercial and Service Industry Machinery Manufacturing, and Agriculture, Construction, Mining Machinery Manufacturing

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