Perfect Store & eCommerce Media Specialist

Unilever; Roma; In loco; EUR 65.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal vouchers

Company canteen

Health and life insurance

Digital learning academy

Company shop & discounts

Mental & physical wellbeing programs

Enhanced parental leave

Descrizione del lavoro

Unilever Italy, Rome, seeks a commercially minded media and retail expert to maximize brand visibility in stores and across Amazon and TikTok Shop, owning end-to-end media planning and optimization for strong shopper experiences. Collaborating with Brand, eCommerce, Customer Development, Supply Chain and Finance, you’ll translate data into insights, manage budgets and drive ROI.

Fluent English is required; you’ll lead stakeholder engagement and external agencies to deliver measurable business

Competenze

• Experience in eCommerce media, retail media or digital commerce.
• Strong understanding of marketplace dynamics and lower-funnel media.
• Proven ability to manage media investments and deliver results.
• Experience working with external agencies and cross-functional teams.

Mansioni

• Maximize brand visibility and retail execution in stores and online.
• Lead media strategy for Amazon and TikTok Shop and manage budgets.
• Collaborate with cross-functional teams including Brand, eCommerce, and Finance.
• Negotiate in-store visibility and seasonal activations.
• Monitor and optimize campaign performance with data insights.
• Develop integrated commercial plans with internal stakeholders.
• Lead relationships with media and content agencies.
• Communicate performance updates to senior leadership.

Conoscenze

eCommerce Media

Retail Media

Digital Commerce

Performance Marketing

Media Investments

Agency Management

Stakeholder Management

Analytics

English Fluency

Descrizione del lavoro

Job Purpose

This role exists in order to be responsible for maximizing brand visibility, execution excellence and commercial performance across physical stores and key eCommerce platforms, with a particular focus on Amazon and TikTok Shop. The role combines field execution, category development and retail excellence with ownership of media strategy and investment across digital marketplaces. Working cross-functionally with Brand, eCommerce, Customer Development, Supply Chain and Finance teams, the position drives best-in-class shopper experiences, business growth and return on media investment through data-driven decision making and strong stakeholder management. You'll be part of a team that believes in doing work that matters - for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

Key Responsibilities

• Perfect Store & In-Store Excellence
• Drive product visibility and execution excellence across retail stores through negotiation, consultancy and analytical activities.
• Implement and optimize promotional materials and in-store activations to enhance shopper engagement and sales performance.
• Partner with Head Office teams to develop strategic assortment and merchandising plans.
• Negotiate premium in-store visibility and display opportunities during promotional periods and commercial events.
• Monitor compliance, evaluate the effectiveness of product placement strategies and identify opportunities for continuous improvement.
• Analyze sales and execution data to measure impact and generate actionable insights.
• Manage relationships with store stakeholders across the assigned territory.
• eCommerce Media & Digital
• Own the end-to-end media strategy across Amazon and TikTok Shop, ensuring alignment with business priorities and brand objectives.
• Manage media investment budgets and optimize resource allocation to maximize business performance and ROI.
• Lead the planning, execution and optimization of performance-driven media campaigns in collaboration with external agency partners.
• Drive content excellence and retail media effectiveness to accelerate conversion and sustainable business growth.
• Monitor campaign performance, identify opportunities and translate insights into clear business recommendations.
• Stakeholder Management
• Influence internal and external stakeholders to drive executional excellence and continuous improvement.
• Lead relationships with media and content agencies, defining priorities, challenging performance and ensuring high-quality delivery.
• Collaborate cross-functionally to build integrated commercial plans that support business objectives.
• Performance & Analytics
• Define, track and report key performance indicators across media, content and in-store execution activities.
• Leverage shopper, sales and media insights to continuously improve effectiveness and commercial outcomes.
• Regularly communicate performance updates, learnings and recommendations to senior stakeholders.

Required Qualifications

• Strong results orientation with a proactive and entrepreneurial mindset.
• Excellent organizational, planning and problem-solving skills.
• Experience in eCommerce Media, Retail Media, Digital Commerce or Commercial Excellence.
• Strong understanding of marketplace dynamics, performance marketing and lower-funnel media strategies.
• Proven ability to manage media investments and deliver measurable business results.
• Experience working with and leading external agencies.
• Strong analytical capabilities with the ability to convert data into business actions.
• Excellent stakeholder management, communication and influencing skills.

Fluent professional English, both written and spoken.

Additional Information

Benefits (in line with the current company policy)

• Meal Vouchers for business trips
• Company Canteen
• Health and Life insurance
• Digital Learning Academy
• Company shop & discounts
• Mental & Physical wellbeing programsEnhanced parental leave

Tools

• PC
• Company Car & Fuel Card

The compensation package and contractual level will be defined based on the candidate’s experience, technical skills, and seniority, as well as in alignment with internal equity principles.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.