Perfect Store & Ecommerce Media Specialist

Unilever Global; Lazio; In loco; EUR 70.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal Vouchers for business trips

Company Canteen

Health and Life insurance

Digital Learning Academy

Company shop & discounts

Mental & Physical wellbeing programs

Enhanced parental leave

Descrizione del lavoro

Unilever Global cerca un professionista per massimizzare la visibilità del brand e l’eccellenza esecutiva nei negozi fisici e sulle piattaforme eCommerce, con focus su Amazon e TikTok Shop. Lavorerai trasversalmente con Brand, eCommerce, Customer Development e Finance per guidare esperienze d'acquisto e ROI.

La posizione prevede gestione di campagne media orientate alle prestazioni, analisi dei dati e stimolo della crescita sostenibile, con attenzione alle partnership con agenzie e stakeholder.

Competenze

• Attitudine orientata ai risultati e mentalità imprenditoriale.
• Eccellenti capacità organizzative, pianificazione e problem solving.
• Esperienza in Ecommerce Media, Retail Media o Digital Commerce.
• Buona comprensione della dinamica dei marketplace e delle strategie di performance.
• Capacità di gestire investimenti media e ottenere risultati misurabili.
• Esperienza nel lavorare con agenzie esterne e nella gestione degli stakeholder.

Mansioni

• Massimizzare la visibilità del brand e l'eccellenza esecutiva in negozi fisici e piattaforme eCommerce, con focus su Amazon e TikTok Shop.
• Gestire strategia media end-to-end e bilancio, ottimizzando ROI.
• Supervisionare pianificazione, esecuzione e ottimizzazione di campagne media con partner esterni.
• Sviluppare piani di merchandising e assortimento in collaborazione con uffici centrali.
• Monitorare conformità e efficacia delle attività di posizionamento del prodotto.
• Analizzare dati di vendita ed esecuzione per generare insight azionabili.
• Gestire relazioni con stakeholder interni ed esterni per l'eccellenza operativa.
• Guidare contenuti e retail media per accelerare conversione e crescita.
• Definire KPI e riferire periodicamente a senior stakeholder.

Conoscenze

Results oriented

Organizational skills

Problem solving

Experience in eCommerce Media

Digital marketing

Stakeholder management

Negotiation

Descrizione del lavoro

Questa posizione è in Unilever Global

Il processo di selezione sarà interamente gestito Unilever Global.

JOB PURPOSE

This role exists in order to be responsible for maximizing brand visibility, execution excellence and commercial performance across physical stores and key eCommerce platforms, with a particular focus on Amazon and TikTok Shop. The role combines field execution, category development and retail excellence with ownership of media strategy and investment across digital marketplaces. Working cross-functionally with Brand, eCommerce, Customer Development, Supply Chain and Finance teams, the position drives best-in-class shopper experiences, business growth and return on media investment through data-driven decision making and strong stakeholder management. You’ll be part of a team that believes in doing work that matters — for people and the planet. Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• Perfect Store & In-Store Excellence
• Drive product visibility and execution excellence across retail stores through negotiation, consultancy and analytical activities.
• Implement and optimize promotional materials and in-store activations to enhance shopper engagement and sales performance.
• Partner with Head Office teams to develop strategic assortment and merchandising plans.
• Negotiate premium in-store visibility and display opportunities during promotional periods and commercial events.
• Monitor compliance, evaluate the effectiveness of product placement strategies and identify opportunities for continuous improvement.
• Analyze sales and execution data to measure impact and generate actionable insights.
• Manage relationships with store stakeholders across the assigned territory.
• eCommerce Media & Digital
• Own the end-to-end media strategy across Amazon and TikTok Shop, ensuring alignment with business priorities and brand objectives.
• Manage media investment budgets and optimize resource allocation to maximize business performance and ROI.
• Lead the planning, execution and optimization of performance-driven media campaigns in collaboration with external agency partners.
• Drive content excellence and retail media effectiveness to accelerate conversion and sustainable business growth.
• Monitor campaign performance, identify opportunities and translate insights into clear business recommendations.
• Stakeholder Management
• Influence internal and external stakeholders to drive executional excellence and continuous improvement.
• Lead relationships with media and content agencies, defining priorities, challenging performance and ensuring high-quality delivery.
• Collaborate cross-functionally to build integrated commercial plans that support business objectives.
• Performance & Analytics
• Define, track and report key performance indicators across media, content and in-store execution activities.
• Leverage shopper, sales and media insights to continuously improve effectiveness and commercial outcomes.
• Regularly communicate performance updates, learnings and recommendations to senior stakeholders.

REQUIRED QUALIFICATIONS

• Strong results orientation with a proactive and entrepreneurial mindset.
• Excellent organizational, planning and problem-solving skills.
• Experience in eCommerce Media, Retail Media, Digital Commerce or Commercial Excellence.
• Strong understanding of marketplace dynamics, performance marketing and lower-funnel media strategies.
• Proven ability to manage media investments and deliver measurable business results.
• Experience working with and leading external agencies.
• Strong analytical capabilities with the ability to convert data into business actions.
• Excellent stakeholder management, communication and influencing skills.

Fluent professional English, both written and spoken.

ADDITIONAL INFORMATION

Benefits (in line with the current company policy):

• Meal Vouchers for business trips
• Company Canteen
• Health and Life insurance
• Digital Learning Academy
• Company shop & discounts
• Mental & Physical wellbeing programs
• Enhanced parental leave

Tools

• PC
• Company Car & Fuel Card

The compensation package and contractual level will be defined based on the candidate’s experience, technical skills, and seniority, as well as in alignment with internal equity principles. If you’d like to learn more about our benefits and policies, further details will be provided by Unilever’s Talent Acquisition team!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing our ’Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.