Partnership Sales Manager

Utilita Arena; Milano; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

24 Days Annual Leave

Competitive Commission Scheme

Pension Contribution

International Career Opportunities

Employee Referral Scheme

High-Performance Environment

Job summary

Legends Global is seeking a Partnership Sales Manager in Milan, Bergamo, and Cantu to drive sponsorship revenue and build lasting client relationships in the sports and entertainment sectors.

You will engage with active sponsorship properties and collaborate with internal and external stakeholders to grow a high-impact commercial network. This role requires strong Italian and English communication, consultative selling, and a proactive, data-driven mindset.

Qualifications

• Proven sponsorship, sales or business development experience in sports/venue/live events.
• Strong consultative selling and relationship-building skills.
• Exceptional communication and storytelling with Italian and English fluency.
• Highly self-motivated, organized, and able to manage multiple prospects.
• Commercially minded with data-driven approach and CRM usage.
• Bachelor’s degree in Marketing, Business, or related field preferred.

Responsibilities

• Drive sponsorship revenue growth by identifying and pursuing new partnership opportunities.
• Build and nurture strategic client relationships and develop a robust pipeline.
• Lead consultative sales conversations and tailor partnership solutions.
• Develop and deliver compelling proposals, decks, and materials.
• Utilize Salesforce and reporting tools to manage data and pipeline.
• Collaborate with VP Commercial and local/strategy teams to align priorities.
• Leverage market insights to refine targeting and sales strategy.
• Represent Legends and its clients at events, tours, meetings, and activations.

Skills

Sponsorship sales

Business development

Client-facing experience

Consultative selling

Relationship-building

Storytelling & presentation

Education

Bachelor's degree in Marketing or Business

Tools

Salesforce

CRM systems

Excel

PowerPoint

Adobe products

Job description

About Legends Global

Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.

We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.

Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

The Role

The Partnership Sales Manager will be an integral member of the Legends Global Partnerships Team, located in Milan, Bergamo and Cantu. Reporting to the Vice President Commercial Europe, the Sales Manager will be responsible for working with active sponsorship property accounts and internal & external stakeholders.

In this pivotal position, you'll drive new business opportunities through strategic prospect engagement and build the foundation for lasting client relationships that fuel our growth in the sports and entertainment space.

The Responsibilities

• Drive sponsorship revenue growth by identifying, qualifying, and pursuing new partnership opportunities aligned with commercial objectives and long-term business strategy.

• Build and nurture strategic client relationships, creating meaningful connections with prospective partners and developing a strong pipeline of future commercial opportunities.

• Lead consultative sales conversations, understanding client challenges and objectives to develop tailored partnership solutions that deliver mutual value.

• Develop and deliver compelling sales presentations and proposals, including pitch decks, Keynote presentations, fact sheets, and bespoke commercial materials.

• Leverage Salesforce and sales reporting tools to manage prospect data, track activity, maintain pipeline visibility, and ensure effective follow-up and opportunity management.

• Partner closely with the VP Commercial, local sales teams, and strategy teams to align commercial priorities, share market intelligence, and maximise business growth opportunities.

• Utilise market research and data-driven insights to identify trends, refine targeting strategies, evaluate prospects, and enhance sales effectiveness.

• Represent Legends and its clients across the industry, including venue tours, networking events, stakeholder meetings, on-site activations, and supporting wider global partnership sales initiatives when required.

What we're looking for

• Proven sponsorship, sales, business development, or client-facing experience within the sports, entertainment, venue, or wider live events industry, with a track record of delivering commercial results.

• Strong consultative selling and relationship-building skills, with the ability to understand client challenges, identify opportunities, and develop creative commercial solutions.

• Exceptional communication, presentation, and storytelling abilities, with fluency in both Italian and English and confidence engaging with senior internal and external stakeholders.

• Highly self-motivated and organised, capable of working independently, managing multiple prospects and projects simultaneously, and delivering against competing priorities.

• Commercially minded and data-driven, with experience using CRM systems (preferably Salesforce), analysing market insights, and leveraging data to inform sales strategies.

• Strong technical and professional capabilities, including proficiency in Microsoft Office (particularly Excel and PowerPoint), Adobe products, willingness to travel, and a bachelor's degree in Marketing, Business, or a related field preferred.

What can we offer?

24 Days Annual Leave – Plenty of time to rest, recharge, and enjoy life outside of work.

Competitive Commission Scheme – Be rewarded for the partnerships and revenue you help bring to the business.

Pension Contribution – Supporting your future and helping you plan for what's ahead.

International Career Opportunities – Join a global organisation with the chance to work across world-class sports, entertainment, and live event properties.

Employee Referral Scheme – Great people know great people. Recommend talented individuals and be rewarded when they join the team.

A High-Performance Environment – Work alongside industry-leading experts, delivering innovative partnerships for some of the most recognised brands, venues, and rights holders in sport and entertainment.

Recruitment Process Outlined

• 1st Stage - Introductory call with Head of Talent Acquisition for Europe

• 2nd Stage - Interview and Presentation with VP Commercial

Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

Inclusive Workplace

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.