ON PREMISE SEGMENTS MARKETING SPECIALIST (Maternity Leave Cover)

Red Bull; Lombardia; On-site; EUR 31,000 - 38,000; Full time

Job summary

Red Bull S.r.l. is seeking an On Premise Marketing professional to develop and implement strategies that strengthen the Red Bull brand across key On Premise customers in Lombardy.

The role partners with the On Premise KAM and Field Sales teams to translate insights into actionable customer plans and activation programs, focusing on HoReCa, LSR/QSR, and other organized channels to drive distribution, volume and visibility.

Qualifications

• At least 3 years of experience in Trade Marketing, Customer Marketing or Channel Marketing in FMCG/beverages.
• Experience with organized foodservice channels (LSR/QSR/FSR/HoReCa) preferred.
• Proven ability to develop customer-specific marketing plans and activation programs.
• Strong collaboration with Sales and Key Account teams.
• Ability to translate consumer, customer and market insights into actionable plans.

Responsibilities

• Translate consumer, customer and market insights into On Premise customer plans and activation programs.
• Collaborate with National On Premise KAMs and Field Sales to build Business Plans.
• Lead national On Premise execution and activation strategy across channels.
• Coach and support the field team in perfect execution of accounts and events.

Skills

Trade Marketing Experience

Channel Marketing

Beverages/FMCG knowledge

Sales collaboration

Foodservice knowledge

Job description

This is a maternity cover position within the On Premise Marketing team.

The position contributes to developing and implementing marketing strategies and initiatives that build the Red Bull brand and drive consumption across strategic On Premise customers.

Working closely with the On Premise Key Account Management team and Field Sales Force, the role acts as a business partner, translating consumer, customer and market insights into impactful customer plans, activation programs and Business Plans.

The role has a strong focus on organized On Premise channels, including LSR/QSR, FSR, organized HoReCa groups and contract foodservice, developing tailored marketing solutions that drive distribution, volume, visibility and brand relevance across multiple points of sale.

All the responsibilities we'll trust you with:

Living The Red Bull Culture And Company Values

Create “kindred spirits”. Act as a role model. Have a “can-do” attitude and talk about opportunities instead of challenges. Be an active ambassador for the Red Bull brand and product.

ON PREMISE INSIGHTS MANAGEMENT

Be a peer to the national Red Bull Brand Team (cross departmental collaboration). Translate national research initiatives and insight generation into On Premise actionable focus areas. Continuously observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new marketing activities. Collect and share the latest consumer, industry and category trends and insights from external sources.

BUSINESS PARTNER TO THE NATIONAL ON PREMISE KEY ACCOUNT MANAGERS

Collaborate with Key Account Management on identifying the relevant sales universe and business opportunities. Develop sales-in presentations and support Key Account Managers in customer negotiations and new business opportunities. Contribute to building and executing Business Plans, with consumer and industry initiatives.

LEADING THE NATIONAL ON PREMISE EXECUTION AND ACTIVATION STRATEGY

Translate global execution and activation guidelines with local relevant insights and facts. Support, train and coach the On Premise field team in perfect execution and activation of accounts and events. Lead national consumption activation calendar and creative strategy. Collaborate with creative partners on tailor‑made solutions for top customers.

Your areas of knowledge and expertise that matter most for this role:

• At least 3 years of experience in Trade Marketing, Customer Marketing or Channel Marketing, ideally within FMCG, beverages, foodservice or the Out of Home industry.
• Previous experience with organized foodservice channels, such as LSR/QSR, FSR, organized HoReCa groups or contract foodservice, is strongly preferred.
• Proven experience in developing customer-specific marketing plans and activation programs, ideally for structured or multi-site customers.
• Experience working in close partnership with Sales and Key Account Management teams.
• Ability to understand customer business models and translate consumer and market insights into actionable marketing solutions.
• Strong commercial mindset and understanding of sales processes and Key Account dynamics.
• Strong analytical, project management and presentation skills.
• Ability to manage multiple projects and stakeholders simultaneously.
• Creative, proactive and solution-oriented mindset, combined with a hands‑on “do-it-now” attitude.
• Strong communication and teamwork skills.
• Fluent Italian and English.
• Annual gross salary: starting from € 34.240, based on your level of experience, technical skills, and scope of responsibilities. Our company applies the National Collective Labour Agreement for Commerce sector (CCNL Commercio).

Red Bull S.r.l. is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.

Red Bull S.r.l. promotes equal opportunities in compliance with Legislative Decree No. 96/2026, issued in implementation of European Directive 2023/970 regarding pay transparency and the strengthening of the principle of equal gender pay. We welcome all applications, regardless of age, gender, disability, sexual orientation, religion or ethnicity.