North Area Manager FMCG

Les Colettes; Lombardia; On-site; EUR 75,000 - 120,000; Full time

Job summary

Mareblu is seeking a North Area Manager to maximize market share and profitability across the Lombardy region. You will lead both direct and indirect sales teams, drive KPIs, and ensure flawless execution at the point of sale.

Collaborating with Trade Marketing, Category Management, and Supply Chain, you will implement commercial strategies with major retailers in the territory, while developing new business opportunities and maintaining strong customer relationships.

Qualifications

• Experience in FMCG sector, especially competitive categories.
• Experience leading direct and indirect sales teams across a territory.
• Strong ability to analyze commercial KPIs and translate insights into plans.
• Solid knowledge of Modern Trade/Grocery retailer dynamics and execution principles.
• Experience managing sales targets, budgets and forecasting activities.

Responsibilities

• Maximize market share, sales performance and profitability in the assigned area.
• Lead, develop and motivate indirect sales force to achieve targets.
• Define commercial action plans and monitor area KPIs and performance.
• Ensure proper execution of trade marketing activities and policies at POS.
• Identify and develop new business opportunities and strengthen key customer relationships.
• Collaborate with Trade Marketing, Category Management, Supply Chain, Customer Service and Sales Leadership to implement strategy across the territory.

Skills

FMCG experience

Sales team mgmt

KPI analysis

Retail dynamics

Forecasting

RKA/NKA Triveneto

Job description

Mareblu is an Italian tuna brand owned by Thai Union Group, offering a wide range of canned tuna and ready-to-eat seafood products. The brand focuses on quality, convenience, taste, and innovation, providing consumers with practical and nutritious meal solutions. Mareblu stands out for its innovative no-drain tuna range, protein-rich salads, and premium tuna fillets in glass jars, while also emphasizing sustainability and responsible seafood sourcing.

The North Area Manager is responsible for maximizing market share, sales revenue, and profitability within the assigned area, ensuring the achievement of commercial objectives through the effective execution of company strategies in the field.

The role is accountable for the direct management, coordination, development, and motivation of the sales force, setting priorities, monitoring commercial KPIs, coaching sales representatives in the field, and ensuring high standards of execution at store level.

Key Responsibilities

• Maximize market share, sales performance, and profitability within the assigned geographical area.
• Manage, develop, and motivate the indirect sales force, ensuring both individual and team performance targets are achieved.
• Define commercial action plans and continuously monitor area KPIs and business performance.
• Ensure the proper execution of trade marketing activities and company commercial policies at the point of sale.
• Identify and develop new business opportunities while strengthening relationships with strategic customers.
• Collaborate closely with Trade Marketing, Category Management, Supply Chain, Customer Service, and the Sales Leadership Team to successfully implement the commercial strategy across the territory.

Required Hard Skills

• Proven experience in the FMCG industry, preferably in highly competitive categories and markets.
• Experience managing both direct and indirect sales teams across a geographical territory.
• Strong capability in analyzing commercial KPIs and translating insights into actionable business plans.
• Solid understanding of Modern Trade / Grocery Retailer dynamics and commercial execution principles.
• Experience managing sales targets, budgets, and forecasting activities.
• Candidates currently working as Regional Key Account Managers (RKA) or National Key Account Managers (NKA) will also be considered, provided they have developed significant experience managing major retail customers in the Triveneto area.