MICE Growth Manager – Destination Marketing & Events

AVIAREPS India; Lombardia; Sur place; EUR 52 000 - 70 000; Plein temps

Résumé du poste

AVIAREPS s.r.l. in Milan, Italy, is seeking an experienced MICE Manager – Destination Marketing & Business Events to develop and promote the destination within the Meetings, Incentives, Conferences and Events segment.

The role focuses on destination marketing, business development, industry networking and project coordination, with emphasis on building relationships with corporate clients, incentive houses, event agencies, PCOs, TMCs and other MICE stakeholders.

Qualifications

• Proven experience in MICE, business travel, events, hospitality, DMC, convention bureau, tourism board or destination marketing.

Responsabilités

• Develop and implement the destination’s MICE action plan in the local market, in line with the client’s strategic objectives.
• Identify, qualify and generate new leads and business opportunities for meetings, incentives, conferences, corporate events and group travel.
• Build and maintain strong relationships with MICE agencies, incentive houses, corporate travel planners, PCOs, TMCs, event agencies and key industry stakeholders.
• Present and promote the destination’s MICE offering, including venues, hotels, convention facilities, incentive experiences, cultural assets and local DMC services.
• Organize and attend sales calls, client meetings, workshops, networking events, trade fairs, roadshows and industry events.
• Plan and coordinate destination presentations, educational activities and familiarization trips for qualified MICE buyers.
• Support RFPs and client enquiries by connecting prospective buyers with relevant destination partners and suppliers.
• Develop and maintain targeted MICE databases, CRM records and an active pipeline of qualified contacts, leads and opportunities.
• Monitor market trends, competitor destinations, buyer sentiment and emerging opportunities within the business events sector.
• Work closely with the destination, convention bureau, local DMCs, hotels, venues and other stakeholders to develop compelling proposals, itineraries and sales arguments.
• Provide regular reporting on activities, leads, opportunities, RFPs, confirmed business, pipeline status and market developments.
• Support the creation and adaptation of MICE-specific sales materials, presentations, destination content and trade communications.
• Represent the destination professionally at trade events, client meetings and industry networking opportunities.

Connaissances

MICE management

Business travel

Networking

Sales

Description du poste

AVIAREPS s.r.l. in Milan, Italy, is seeking an experienced MICE Manager – Destination Marketing & Business Events to develop and promote the destination within the Meetings, Incentives, Conferences and Events segment.

The role focuses on destination marketing, business development, industry networking and project coordination, with emphasis on building relationships with corporate clients, incentive houses, event agencies, PCOs, TMCs and other MICE stakeholders.