Marketing Specialist

Arsenale Group; Roma; Híbrido; EUR 28.000 - 32.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Supplementary health insurance

Diversity and inclusion culture

Descripción de la vacante

Arsenale Group in Lazio, Roma region seeks a Marketing Specialist to support marketing and communications for one of its luxury brands. You will help develop integrated initiatives across digital channels, trade communications, PR and brand positioning to strengthen international presence.

The role involves content across LinkedIn, Instagram, newsletters, a B2B portal, and collaboration with PR agencies, Sales and external partners.

Formación

• Bachelor degree in Marketing, Communications, PR, or Languages.
• Master’s in Luxury Brand Management or related field is a plus.
• 2 years in marketing, communications or PR with luxury travel/lifestyle context.
• Native or high level English writing; excellent Italian.
• Experience with LinkedIn/Instagram business accounts and content planning.
• Familiarity with email marketing, CMS, and analytics tools.

Responsabilidades

• Support brand presence across B2B channels, LinkedIn and Instagram.
• Assist newsletters and campaigns for luxury travel trade audiences.
• Contribute to the B2B digital portal content and sales materials.
• Maintain relationships with international PR agencies and media.
• Support integrated communications strategy and KPI reporting.
• Collaborate with Sales, Business Development and external partners.
• Produce marketing materials and sales collateral aligned with luxury positioning.

Conocimientos

Editorial writing

LinkedIn management

Instagram management

Content planning

English proficiency

Italian proficiency

B2B luxury marketing

Educación

Bachelor’s degree in Marketing/Communications/PR/Languages

Master in Luxury Brand Management / Hospitality / Journalism (advantage)

Herramientas

LinkedIn

Instagram

Email marketing platforms

CMS platforms

Canva

Adobe Creative Suite

Google Analytics

LinkedIn Analytics

Descripción del empleo

Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.

Among its strategic partnerships, Arsenale collaborates with Orient Express in the development and management of exceptional hospitality experiences, combining timeless heritage, refined service, and contemporary luxury standards. Through this collaboration, the Group contributes to the revival and expansion of the iconic Orient Express brand within Italy’s luxury hospitality landscape.

What We Are Looking For:

We are looking for a Marketing Specialist to support the marketing and communications activities of one of the Group’s brands and strengthen its positioning within the international luxury travel market. You will help develop and execute integrated marketing initiatives across digital channels, trade communications, public relations and brand positioning — supporting brand awareness, nurturing relationships with the international luxury travel trade and contributing to commercial growth.

Key Activities:

• Support the brand’s presence across key B2B and inspiration channels, primarily LinkedIn and Instagram — contributing to content production, maintaining the publishing calendar and monitoring performance to keep it consistent with a curated, authoritative positioning.
• Support the management and optimisation of newsletters for the international luxury travel trade — advisors, tour operators and consortia — across editorial planning, content creation, audience segmentation and campaign reporting.
• Contribute to the ongoing development of the B2B digital portal, working with the technical team to maintain product content, itineraries and sales materials, and supporting the editorial sections that underpin commercial distribution.
• Help maintain relationships with international PR agencies, journalists and media across luxury travel, lifestyle and culture, supporting press communications and the brand’s presence at key industry events and international roadshows.
• Support the integrated communication strategy across touchpoints, ensuring consistent positioning and aligned commercial and editorial messaging.
• Collaborate with Sales, Business Development and external partners so that marketing initiatives effectively support commercial objectives.
• Support performance monitoring through regular reporting and KPI tracking, flagging opportunities to improve.
• Produce marketing materials, presentations and sales collateral aligned with the brand’s luxury positioning.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Languages or a related field. A Master’s or specialised education in Luxury Brand Management, Hospitality Management or Journalism is an advantage.
• 2 years in marketing, communications or PR — ideally combining luxury hospitality, premium travel or luxury lifestyle with structured corporate environments or international communication agencies.
• Editorial writing in English at native or C2 level, and excellent Italian.
• Experience managing LinkedIn and Instagram business accounts — content, editorial planning and basic performance analysis.
• Familiarity with email marketing platforms, audience segmentation, automation and campaign reporting.
• Some experience with B2B luxury audiences — advisors, tour operators, consortia and high-end agencies — is a plus.
• Exposure to media relations and PR agencies is a plus.
• Familiarity with CMS platforms and B2B portals is an advantage.
• Working knowledge of Canva, Adobe Creative Suite, Google Analytics and LinkedIn Analytics is beneficial.
• Additional languages — French, Spanish or Arabic — are a plus.

What We Offer:

• Annual gross salary ranging from € 28.000 to €32.000
• Supplementary health insurance;
• A culture that values diversity, equity, and inclusion.

Our company is committed to diversity and inclusion. We encourage applications from all qualified individuals, regardless of gender, age, nationality, or background.