B2B Luxury Travel Marketing Specialist

Arsenale Group; Roma; Hybrid; EUR 28,000 - 32,000; Full time

Benefits offered by this job

Supplementary health insurance

Diversity and inclusion culture

Job summary

Arsenale Group in Lazio, Roma region seeks a Marketing Specialist to support marketing and communications for one of its luxury brands. You will help develop integrated initiatives across digital channels, trade communications, PR and brand positioning to strengthen international presence.

The role involves content across LinkedIn, Instagram, newsletters, a B2B portal, and collaboration with PR agencies, Sales and external partners.

Qualifications

• Bachelor degree in Marketing, Communications, PR, or Languages.
• Master’s in Luxury Brand Management or related field is a plus.
• 2 years in marketing, communications or PR with luxury travel/lifestyle context.
• Native or high level English writing; excellent Italian.
• Experience with LinkedIn/Instagram business accounts and content planning.
• Familiarity with email marketing, CMS, and analytics tools.

Responsibilities

• Support brand presence across B2B channels, LinkedIn and Instagram.
• Assist newsletters and campaigns for luxury travel trade audiences.
• Contribute to the B2B digital portal content and sales materials.
• Maintain relationships with international PR agencies and media.
• Support integrated communications strategy and KPI reporting.
• Collaborate with Sales, Business Development and external partners.
• Produce marketing materials and sales collateral aligned with luxury positioning.

Skills

Editorial writing

LinkedIn management

Instagram management

Content planning

English proficiency

Italian proficiency

B2B luxury marketing

Education

Bachelor’s degree in Marketing/Communications/PR/Languages

Master in Luxury Brand Management / Hospitality / Journalism (advantage)

Tools

LinkedIn

Instagram

Email marketing platforms

CMS platforms

Canva

Adobe Creative Suite

Google Analytics

LinkedIn Analytics

Job description

Arsenale Group in Lazio, Roma region seeks a Marketing Specialist to support marketing and communications for one of its luxury brands. You will help develop integrated initiatives across digital channels, trade communications, PR and brand positioning to strengthen international presence.

The role involves content across LinkedIn, Instagram, newsletters, a B2B portal, and collaboration with PR agencies, Sales and external partners.