Marketing Manager — International School Campaigns

H-FARM International School; Mestre; On-site; EUR 55,000 - 85,000; Full time

Job summary

H-FARM International School in Venice is seeking a Marketing Manager to lead the planning and delivery of marketing activities across our three Veneto campuses, with the aim of generating qualified leads and driving enrolments. You will own the annual marketing plan by campus and age group, monitoring spend and cost per acquisition.

The role requires strong CRM and analytics skills, English at C1 and Italian at B2, and the ability to manage a small team and external suppliers while aligning with

Qualifications

• University degree.
• 5+ years of B2C marketing experience with targets and budget.
• Experience managing direct reports.
• Excellent planning and project management skills.
• Strong knowledge of CRM, marketing automation, web analytics and advertising platforms.
• Fluent English (C1+); Italian B2; willingness to travel weekly.
• Willingness to travel to Rosà and Vicenza and internationally.

Responsibilities

• Develop the annual marketing plan by campus and age group, managing budget allocation and monitoring cost per lead and enrolment.
• Plan and deliver digital campaigns across paid social, search and display, while managing owned channels including website, social media and newsletters.
• Organise open days, events, local activities and partnerships in collaboration with the Admissions Team.
• Develop and test new promotional initiatives before wider implementation.
• Manage the CRM and marketing funnel with Admissions, including source tracking, lead scoring, nurturing and data quality.
• Monitor performance across leads, visits, applications and enrolments, identifying corrective actions based on data.
• Lead and develop two direct reports and coordinate marketing projects across multiple workstreams.
• Manage agencies and suppliers, ensuring quality, timelines and budget control.
• Ensure consistency with the school's positioning and Nord Anglia Education brand guidelines.

Skills

B2C marketing

Lead generation

Team leadership

Planning & PM

Data analysis

Education

University degree

Tools

CRM systems

Marketing automation

Web analytics

Meta Business Manager

Advertising platforms

Project management tools

Job description

H-FARM International School in Venice is seeking a Marketing Manager to lead the planning and delivery of marketing activities across our three Veneto campuses, with the aim of generating qualified leads and driving enrolments. You will own the annual marketing plan by campus and age group, monitoring spend and cost per acquisition.

The role requires strong CRM and analytics skills, English at C1 and Italian at B2, and the ability to manage a small team and external suppliers while aligning with