Marketing Manager

Nord Anglia Education; Venezia; Hybride; EUR 60 000 - 90 000; Plein temps

Résumé du poste

H-FARM International School invites applications for a Marketing Manager to drive the planning and delivery of marketing activities across Venice, Roncade, Vicenza and Rosà campuses. You will lead campaigns, oversee the CRM funnel, and collaborate with Admissions to attract qualified leads and enrolments.

The role requires a university degree, 5+ years in B2C marketing, and fluency in English with Italian proficiency. Travel to campuses and international locations is expected.

Qualifications

• University degree required.
• At least 5 years of B2C marketing experience with targets and budget.
• Experience managing and developing direct reports.
• Excellent planning and project management skills.
• Fluent English (C1 or higher) and Italian (B2).
• Willingness to travel weekly to Rosà and Vicenza; international travel.
• Experience in innovation, digital transformation or education.
• Experience with high-involvement services for families.
• Experience working with international audiences or multinational organisations.

Responsabilités

• Develop the annual marketing plan by campus and age group, managing budget allocation and monitoring cost per lead and enrolment.
• Plan and deliver digital campaigns across paid social, search and display, while managing owned channels including website, social media and newsletters.
• Organise open days, events, local activities and partnerships in collaboration with the Admissions Team.
• Develop and test new promotional initiatives before wider implementation.
• Manage the CRM and marketing funnel with Admissions, including source tracking, lead scoring, nurturing and data quality.
• Monitor performance across leads, visits, applications and enrolments, identifying corrective actions based on data.
• Lead and develop two direct reports and coordinate marketing projects across multiple workstreams.
• Manage agencies and suppliers, ensuring quality, timelines and budget control.
• Ensure consistency with the school's positioning and Nord Anglia Education brand guidelines.

Connaissances

Marketing strategy

Budget mgmt

Team leadership

Digital marketing

CRM

Marketing automation

Web analytics

Meta Ads Manager

Project management

B2C marketing

Formation

University degree

Outils

CRM software

Marketing automation

Web analytics

Meta Business Manager

Advertising platforms

Description du poste

Join Our Team at H-FARM International School
Inspiring the next generation through innovation, creativity, and excellence in education.

Job Description

About us

H-FARM International School has three campuses in the Veneto region of Italy: Venice, on the H-FARM campus in Roncade, Vicenza and Rosà. We offer an international curriculum in English from Early Years to Diploma, with a strong focus on innovation, digital learning and an international community.

The school is part of Nord Anglia Education, one of the world's leading international school networks, offering global collaboration and professional growth opportunities.

The role

We are looking for a Marketing Manager to lead the planning and delivery of marketing activities across our three campuses, with the goal of generating qualified leads and driving enrolments.

Key responsibilities

• Develop the annual marketing plan by campus and age group, managing budget allocation and monitoring cost per lead and enrolment.
• Plan and deliver digital campaigns across paid social, search and display, while managing owned channels including website, social media and newsletters.
• Organise open days, events, local activities and partnerships in collaboration with the Admissions Team.
• Develop and test new promotional initiatives before wider implementation.
• Manage the CRM and marketing funnel with Admissions, including source tracking, lead scoring, nurturing and data quality.
• Monitor performance across leads, visits, applications and enrolments, identifying corrective actions based on data.
• Lead and develop two direct reports and coordinate marketing projects across multiple workstreams.
• Manage agencies and suppliers, ensuring quality, timelines and budget control.
• Ensure consistency with the school's positioning and Nord Anglia Education brand guidelines.

Requirements

• University degree.
• At least 5 years of B2C marketing experience in a similar role, with responsibility for targets and budget.
• Experience managing and developing direct reports.
• Excellent planning and project management skills.
• Strong knowledge of CRM, marketing automation, web analytics, Meta Business Manager and advertising platforms.
• Knowledge of project management tools.
• Excellent English, C1 or above, and Italian B2.
• Availability for weekly travel to Rosà and Vicenza schools and for international travel.
• Experience in innovation, digital transformation or education.
• Experience with high-involvement services for families.
• Experience working with international audiences or multinational organisations.

Personal skills

• Strong team player, able to collaborate across functions and locations.
• Ability to lead, motivate and develop a small team.
• Results-oriented and highly organised.
• Able to manage multiple projects and priorities effectively.

Join Our Team at H-FARM International School
Inspiring the next generation through innovation, creativity, and excellence in education.