Global School Marketing Manager – Enrolment Growth

Nord Anglia Education; Venezia; Ibrido; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

H-FARM International School invites applications for a Marketing Manager to drive the planning and delivery of marketing activities across Venice, Roncade, Vicenza and Rosà campuses. You will lead campaigns, oversee the CRM funnel, and collaborate with Admissions to attract qualified leads and enrolments.

The role requires a university degree, 5+ years in B2C marketing, and fluency in English with Italian proficiency. Travel to campuses and international locations is expected.

Competenze

• University degree required.
• At least 5 years of B2C marketing experience with targets and budget.
• Experience managing and developing direct reports.
• Excellent planning and project management skills.
• Fluent English (C1 or higher) and Italian (B2).
• Willingness to travel weekly to Rosà and Vicenza; international travel.
• Experience in innovation, digital transformation or education.
• Experience with high-involvement services for families.
• Experience working with international audiences or multinational organisations.

Mansioni

• Develop the annual marketing plan by campus and age group, managing budget allocation and monitoring cost per lead and enrolment.
• Plan and deliver digital campaigns across paid social, search and display, while managing owned channels including website, social media and newsletters.
• Organise open days, events, local activities and partnerships in collaboration with the Admissions Team.
• Develop and test new promotional initiatives before wider implementation.
• Manage the CRM and marketing funnel with Admissions, including source tracking, lead scoring, nurturing and data quality.
• Monitor performance across leads, visits, applications and enrolments, identifying corrective actions based on data.
• Lead and develop two direct reports and coordinate marketing projects across multiple workstreams.
• Manage agencies and suppliers, ensuring quality, timelines and budget control.
• Ensure consistency with the school's positioning and Nord Anglia Education brand guidelines.

Conoscenze

Marketing strategy

Budget mgmt

Team leadership

Digital marketing

CRM

Marketing automation

Web analytics

Meta Ads Manager

Project management

B2C marketing

Formazione

University degree

Strumenti

CRM software

Marketing automation

Web analytics

Meta Business Manager

Advertising platforms

Descrizione del lavoro

H-FARM International School invites applications for a Marketing Manager to drive the planning and delivery of marketing activities across Venice, Roncade, Vicenza and Rosà campuses. You will lead campaigns, oversee the CRM funnel, and collaborate with Admissions to attract qualified leads and enrolments.

The role requires a university degree, 5+ years in B2C marketing, and fluency in English with Italian proficiency. Travel to campuses and international locations is expected.