Media Public Relations Specialist (Italian)

AirAdvisor International; Italia; Remote; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Flexible working hours

Remote work

Direct mentorship

Social impact

International team across 19 countries

Job summary

AirAdvisor International is seeking a Senior PR Specialist to drive media outreach, localization of campaigns, and story development for the Italian market. You will craft compelling materials, identify opportunities, and coordinate with our global PR team to maximize coverage across Europe. Strong English and Italian required; travel and remote collaboration are supported in a fast-growing TravelTech/LegalTech startup.

Qualifications

• MA or BA degree in Journalism or Public Relations.
• Demonstrated prior PR experience through media relations, press materials, or PR campaigns.
• Fluent English and Italian; strong written and spoken communication.

Responsibilities

• Research and create proactive communication ideas using industry sources.
• Localize and translate press releases for the Italian market with cultural relevance.
• Map the local media landscape and identify key journalists and opportunities.
• Pitch campaigns to secure local press coverage and follow up with media contacts.
• Coordinate media requests with the central PR team for timely responses.
• Monitor competitors and industry trends, proposing fresh angles for audiences.

Skills

Public relations

Media relations

Content creation

Bilingual English/Italian

Education

MA/BA in Journalism or Public Relations

Job description

Are you a proactive and results-oriented PR talent ready to make a tangible impact? AirAdvisor is on an ambitious journey to fight for air passenger rights globally, and we are seeking a sharp, experienced PR Specialist to join our fast-growing, international team. This is a chance to directly support media outreach, localize campaigns, and drive our story in the European and UK markets, while gaining valuable experience from an industry leader.

About Us

AirAdvisor is a fast-growing TravelTech and LegalTech startup on a mission to ensure air travelers receive the compensation they are entitled to for flight disruptions, including delays, cancellations, missed connections, and other airline-related issues like overbooking, lost, or delayed luggage. We operate across the EU, the UK, the US, and beyond, with a clear mission to protect air passenger rights worldwide.

• Our Impact: 750,000+ claims processed for clients from 221 countries 4.5-star rating based on 28,000+ reviews Operating in 21 languages. We are on a path to reach 1 million served claims by the end of 2026.
• Current Business Model: B2C, commission-based. Soon launching: Annual subscription coverage product (AirAdvisor+) - insurance for flights and baggage disruptions caused by airlines' negligence. Exploring: new revenue streams and geographical markets.
• Our Mission: Ensure air travelers receive the compensation they are entitled to for flight and baggage disruptions globally.
• Why this matters: Airlines exploit passenger confusion about their rights. We are fixing that, one claim at a time.
• Global Scale: International team spread across 18 countries. Fast-growing, ambitious, impact-driven.

About the Role

As we expand our presence in local markets, we are seeking a vibrant, detail-oriented (Senior) PR Specialist to directly support our media outreach, campaign launches, story research, and localization efforts. You will help us tell our story, connect with local media, and highlight our work through tailored public relations for different audiences.

A closer overview of what you will do

• Research and Create: Utilize access to multiple industry-related data and information sources to develop proactive communication ideas and bring them to life.
• Localize and Translate: Adapt and translate press releases and other communication materials for the Italian market, ensuring cultural relevance and accuracy.
• Media Landscape Mapping: Proactively identify and map the local media landscape, pinpointing relevant news outlets, key journalists, and emerging PR opportunities.
• Pitching & Follow-Up: Confidently pitch our campaigns and stories to secure compelling local press coverage, and expertly follow up with media contacts.
• Media Request Coordination: Support incoming media requests by coordinating timely, accurate responses with our central PR team.
• Competitors & Industry Monitoring: Continuously monitor competitors' coverage and industry trends, proposing fresh story angles specifically tailored to specific audiences.

Who You Are

We are specifically seeking candidates who are ready to hit the ground running. We value motivation and initiative, but for this role, prior experience in public relations and content creation is a key consideration.

• MA or BA degree in Journalism or Public Relations.
• Demonstrated Previous PR Experience: This is crucial. You must possess prior experience in PR or journalism or proven hands-on experience in media relations, drafting press materials, or supporting PR campaigns. Please show us what you have already done!
• Fluent English and Italian: Your ability to communicate effectively, both written and verbal, is essential.
• Experience in Journalism or Public Relations: You understand the nuances and are eager to apply them.
• Spanish or German would be a strong advantage.
• Organized, Curious, Proactive, and Independent: You are comfortable managing your tasks remotely, taking initiative, and always looking for new angles.
• Results-Oriented: You are driven to secure coverage and see the tangible impact of your work.
• Interest in Aviation, Travel, or Passenger Rights: A genuine curiosity about our industry will help you thrive.

What We Offer

We are interested in long-term cooperation and investment in your growth.

• Flexible Working Hours: You can adjust your working day to suit your needs and capacity, and your work time will be easily recorded in our time and activity monitoring application.
• Remote Work: Work from anywhere in the world and integrate into a truly international team.
• Direct Mentorship: You will report directly to our Global PR Manager, gaining practical experience and insights from the industry's best.
• Real Social Impact: You will be part of a fast-growing LegalTech and TravelTech platform with a clear social mission.
• An international team located in 19 countries.

While we do not provide a standard employment contract in your country of residence, we aim to establish a stable and long-term partnership. For this reason, we offer an indefinite-term contract arrangement.

If you would like to be among the first to know about our new job openings, company news and updates, new services, and rankings related to airports, airlines, and the aviation industry, please follow our LinkedIn company page and our social media profiles.