Marketing Lead, Italy

easyJet; Lombardia; Hybrid; EUR 58,000 - 72,000; Full time

Benefits offered by this job

Pension

Private Healthcare

Life Assurance

Excellent staff travel benefits

25 days of annual leave

Up to 20% maximum annual performance-b

Job summary

easyJet is seeking a Marketing Lead for Italy based in Milan. You will own end-to-end strategy, planning, prioritisation and delivery of marketing activity across Italy, translating European priorities into locally relevant plans that drive consideration, demand and commercial performance.

You’ll lead the local team, manage budgets and partner with commercial, CRM, media, PR and agencies to ensure coordinated, high-impact campaigns.

Qualifications

• Broad senior marketing experience across consumer brands or similar industries.
• Ability to translate European priorities into local market plans.
• Strong commercial judgement with ability to manage budgets and forecasts.
• Proven leadership of cross-functional teams and external partners.

Responsibilities

• Set Italy market strategy and turn priorities into an integrated marketing plan across paid, owned and partner channels.
• Manage budgets and resources, coordinating with media, CRM, web merchandising, PR and trading teams.
• Champion locally relevant creative and storytelling using Italian market insights.
• Lead, coach and develop the local marketing team and maintain high-quality output.

Skills

Marketing leadership

Strategic thinking

Commercial judgement

Analytical capability

Budget management

Stakeholder management

Tools

Agency management

Job description

Milan | Full-time | Hybrid

Salary Band: €58,000–€72,000

Bonus: up to 20% maximum annual performance bonus

You turn market insight into marketing that moves customers and delivers commercial results.

You’re a strategic, commercially minded marketing leader who can connect European priorities with what matters locally. You bring teams, partners and channels together around clear plans, translating customer and market insight into relevant marketing that builds the brand and drives growth.

The opportunity

As Marketing Lead for Italy, you’ll have end-to-end accountability for the strategy, planning, prioritisation and delivery of marketing activity across one of easyJet’s most important European markets.

Reporting to the Head of European Marketing, you’ll work closely with commercial, trading, CRM, media, PR and agency partners to translate European brand and business priorities into locally relevant plans that build consideration, demand and commercial performance.

You’ll lead the local team and remain accountable for market investment, performance and results, while shaping how easyJet shows up for customers across Italy.

“We’re looking for someone who combines strategic thinking with strong commercial judgement and hands‑on leadership. You’ll bring a clear point of view on the Italian market, give the team direction and bring partners together around marketing that is locally relevant and makes a measurable difference.”

The team & culture

You’ll join one European marketing function, working closely with central marketing teams, commercial stakeholders, local market experts and creative and media agencies.

The environment is collaborative, insight‑led and commercially focused. You’ll lead the local marketing team, creating clarity, building capability and helping people do their best work.

What You’ll Be Doing

You’ll set the Italy market strategy and turn European priorities, local opportunities and trading needs into a focused, integrated marketing plan across paid, owned and partner channels.

You’ll make disciplined choices about budgets and resources, working with media, CRM, web merchandising, PR and trading teams to improve relevance, conversion and return.

You’ll champion locally relevant creative and storytelling, bringing Italian customer, competitor and cultural insight into campaign development and ensuring our marketing resonates locally while remaining consistent with the easyJet brand.

You’ll build productive relationships with agencies, tourist boards, airports and other key partners, using performance evidence to adapt priorities and investment.

As a people leader, you’ll provide clear direction, coach and develop your team, delegate effectively and build capability while delivering high‑quality work at pace.

What We’re Looking For

You’ll bring broad senior marketing experience, ideally gained with consumer brands in fast‑paced, commercially driven environments. You know how to translate organisational priorities into a clear market vision and integrated plans.

You combine strong commercial judgement with analytical capability. You can manage budgets and forecasts, interpret performance, make sound investment decisions and explain your recommendations clearly to senior stakeholders.

You’re experienced across paid, owned and partner channels, confident leading agencies and external suppliers, and skilled in campaign briefing, creative evaluation and measurement.

Just as importantly, you’re an inclusive and resilient leader who builds trusted relationships, stays decisive when information is incomplete and turns local customer, competitor and cultural insight into action.

What You’ll Get

• Pension, Private Healthcare, Life Assurance
• Excellent staff travel benefits
• 25 days of annual leave
• Up to 20% maximum annual performance bonus

Diversity Isn’t a Checkbox, It’s How We Fly

We believe the strongest teams are built from different backgrounds, experiences and perspectives. If you can bring the marketing expertise, leadership and curiosity to help us grow in Italy, we’d love to hear from you.

Reasonable Adjustments

At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at [e-mail]. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.