Marketing Director

Grivel; Lombardia; On-site; EUR 70,000 - 100,000; Full time

Job summary

Grivel, founded in 1818, is a world leader in premium outdoor gear. The Marketing Director will lead Grivel's global marketing strategy and execution across channels and regions, reporting to the CEO and collaborating with the Brand & Creative Director.

The role combines strategic leadership with hands-on execution, requiring experience in premium consumer brands, international GTM launches, and athlete/partnership programs.

Qualifications

• 7+ years of progressive marketing leadership in premium outdoor or performance consumer brands.
• Experience leading global campaigns and managing global marketing budgets.
• Fluency in English; Italian and/or French is advantageous.

Responsibilities

• Define and execute Grivel's global marketing strategy aligned with business and brand objectives.
• Develop annual marketing plans, budgets, KPIs, and performance metrics.
• Drive brand awareness, consumer engagement, and commercial growth across international markets.
• Lead global go-to-market strategies for new product launches and seasonal campaigns.
• Collaborate with product, sales, ecommerce and creative teams to ensure alignment across touchpoints.
• Build compelling product positioning and consumer communication strategies.
• Lead integrated marketing campaigns across digital, retail, PR, events, partnerships, and social channels.
• Manage media planning, agency relationships, PR partners, and campaign reporting.
• Partner cross-functionally to align campaigns with commercial objectives.
• Strengthen Grivel's presence within climbing, mountaineering, and outdoor communities.
• Oversee athlete, ambassador, partnership, event and trade marketing programs.
• Support trade shows, retail activations, and experiential initiatives globally.

Skills

Global marketing leadership

Integrated campaigns

Go-to-market (GTM)

Brand strategy

Digital marketing

Communication

English proficiency

Job description

Grivel, founded in 1818 at the foot of Mont Blanc, is a world leader in manufacturing technical mountain and climbing equipment. Rooted in a rich heritage and driven by innovation, Grivel is headquartered in the Aosta Valley with a strong global presence and representation. The company has ambitious growth plans and is expanding its organization.

Role Description

The Marketing Director will lead Grivel's global marketing strategy and execution across all channels and regions. Reporting directly to the CEO and working in close partnership with the Brand & Creative Director, this role will ensure that Grivel's marketing activities drive both commercial performance and long-term brand equity. The ideal candidate combines strategic marketing leadership with strong operational execution and a deep understanding of premium outdoor or performance consumer brands. This position requires someone capable of balancing analytical, commercial, and consumer-driven marketing with authentic storytelling rooted in mountain culture.

Responsibilities

• Define and execute Grivel's global marketing strategy aligned with business and brand objectives
• Develop annual marketing plans, budgets, KPIs, and performance metrics
• Drive brand awareness, consumer engagement, and commercial growth across international markets

Go-to-Market & Product Marketing

• Lead global go-to-market strategies for new product launches and seasonal campaigns
• Collaborate closely with product, sales, ecommerce and creative teams to ensure alignment across all touchpoints
• Build compelling product positioning and consumer communication strategies

Campaigns & Communications

• Lead integrated marketing campaigns across digital, retail, PR, events, partnerships, and social channels
• Manage media planning, agency relationships, PR partners, and campaign reporting
• Partner cross-functionally to align campaigns with commercial objectives

Brand Activation & Community

• Strengthen Grivel's presence within the climbing, mountaineering, and outdoor communities
• Oversee athlete, ambassador, partnership, event and trade marketing programs
• Support trade shows, retail activations, and experiential initiatives globally

Collaboration with Brand & Creative Director

• Partner closely with the Brand & Creative Director to ensure consistency between brand vision, creative execution, and commercial objectives
• Translate brand storytelling into effective global marketing campaigns
• Ensure all communications reflect Grivel's heritage, authenticity, and technical excellence
• Build and lead a high-performing marketing organization
• Manage internal teams, agencies, and external partners across regions
• Foster a collaborative, agile, and performance-oriented culture

Skills & Qualifications

• 7+ years of progressive marketing leadership experience in premium outdoor or performance consumer brands
• Proven experience leading integrated global marketing campaigns as well as developing and managing global marketing budgets.
• Strong understanding of brand equity and premium positioning.
• Strong expertise in digital marketing, brand strategy, and international go-to-market execution.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Excellent written and spoken English (proficiency in Italian and/or French is advantageous); ability to interact and present effectively with all levels of management.
• Ability to work in global and multicultural environments.

Location

• The ideal candidate would be based in Milano, Italy.

Contract, starting date and compensation

• Employment type: full-time
• Starting Date: ASAP
• Compensation range: EUR 70K-100K gross per year, but will be finalised based on the successful candidate's skills, qualifications, and experience, and discussed during the recruitment process.
• This search is open to candidates of all genders (D.Lgs. 198/2006).