Marketing & Communications Manager

RELX; Milano; In loco; EUR 52.000 - 86.000; Tempo pieno

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Country-specific benefits

Descrizione del lavoro

RX Global in Milan, Italy, seeks a Marketing & Communications Manager to lead marketing, communications, media relations and stakeholder engagement for its events, products and services. You will develop integrated strategies that strengthen brand awareness, drive customer acquisition and retention, and support commercial objectives while delivering a consistent company image.

The role involves coordinating online and offline campaigns, managing budgets, leading a small team, and building strong

Competenze

• Proven ability to develop and execute integrated marketing plans across multiple channels.
• Experience managing budgets and cross-channel campaigns.
• Strong stakeholder and media relations skills.

Mansioni

• Define and coordinate all online and offline marketing activities, including show visual identity, messaging, promotional materials, content generation and brand positioning.
• Develop and implement integrated media plans across B2B and B2C audiences, both in Italy and internationally.
• Plan and manage sponsorship programmes and participation in third-party events to increase visibility.
• Organise workshops, conferences, networking events and other engagement initiatives.
• Develop and coordinate multimedia communication packages, including brochures, direct marketing materials, videos, digital assets, presentations and point-of-purchase materials.
• Manage hosted buyer programmes and initiatives for exhibitor and visitor acquisition and retention.
• Coordinate external agencies, consultants and suppliers including creative and media agencies.
• Support sales teams with tailored marketing materials, customer presentations and event-related meetings.
• Build and maintain relationships with industry associations, institutions, strategic partners and media.
• Coordinate press and media relations activities with external PR agencies and journalists.
• Monitor market trends, customer behaviour and industry developments to identify opportunities.
• Collect, analyse and report event performance data and marketing results.
• Manage marketing budgets to meet business objectives.
• Contribute to corporate strategic plans and cross-functional projects.
• Lead and develop a small team of marketing and communication professionals.
• Ensure all activities align with company policies and brand guidelines.

Conoscenze

Marketing strategy

Brand development

Campaign management

Stakeholder management

Budget management

Team leadership

Digital marketing

Data analysis

Communication

Project management

Descrizione del lavoro

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.

The Marketing & Communications Manager is responsible for defining, coordinating and executing all marketing, communication, media relations and stakeholder engagement activities aimed at promoting the organization's events, products, services and brands. The role ensures the development of integrated marketing strategies that strengthen brand awareness, drive customer acquisition and retention, support commercial objectives, and enhance the overall customer experience.

The position oversees the creation and implementation of advertising and marketing communication materials through creative design and content development, ensuring a consistent and effective representation of the organization, its products and services across all channels and audiences. Communication activities are designed to create awareness, generate engagement, influence customer preference and support business growth.

Key Responsibilities

• Defining and coordinating all online and offline marketing activities, including show visual identity, messaging, promotional materials, content generation and brand positioning.
• Developing and implementing integrated media plans across B2B and B2C audiences, both in Italy and internationally.
• Planning and managing sponsorship programmes and participation in third-party events to increase visibility and strengthen market positioning.
• Organising workshops, conferences, networking events and other engagement initiatives supporting business development objectives.
• Developing and coordinating multimedia communication packages, including brochures, direct marketing materials, videos, digital assets, presentations and point-of-purchase materials.
• Managing hosted buyer programmes and initiatives aimed at enhancing exhibitor and visitor acquisition and retention.
• Selecting, coordinating and evaluating external agencies, consultants and suppliers, including creative agencies, media agencies, customer insight providers, registration providers and other marketing partners.
• Supporting sales teams through the development of tailored marketing materials, customer presentations and event-related meeting management.
• Building and maintaining relationships with key stakeholders, including industry associations, institutions, strategic partners and other relevant organizations.
• Coordinating all press and media relations activities, including the management of external PR agencies, press conferences and relationships with national and international journalists.
• Monitoring market trends, customer behaviour and industry developments to identify opportunities and support strategic decision-making.
• Collecting, analysing and reporting event performance data, marketing results and customer insights to evaluate effectiveness and support continuous improvement.
• Managing marketing, communication and association budgets, ensuring effective allocation of resources and compliance with business objectives.
• Contributing to the development of corporate strategic plans, business initiatives and cross-functional projects.
• Managing and developing a small team of marketing and communication professionals, including objective setting, performance evaluation, coaching, development planning and compensation recommendations.
• Ensuring that all marketing and communication activities are delivered in alignment with company policies, brand guidelines, operational priorities and business plans.

Skills/Knowledge/Competencies

• Ability to operate effectively in fast-changing market environments, identifying challenges and implementing timely and appropriate solutions.
• Strong capability to develop, execute and optimise strategic marketing plans aimed at increasing brand awareness, market penetration, exhibitor acquisition, visitor attendance and customer retention.
• Proactive mindset with the ability to independently manage projects, define workflows and successfully deliver both new launches and existing initiatives.
• Strong analytical skills with the ability to interpret campaign performance metrics, market data and customer insights to support decision-making.
• Excellent relationship-building and stakeholder management skills, with experience working with customers, associations, institutions, partners and media representatives.
• Proven budget planning, management and control capabilities.
• Strong digital mindset and interest in leveraging technology and innovative solutions to improve customer engagement and experience.
• Excellent communication, presentation and project management skills.
• Leadership capability with experience managing and developing small teams while fostering collaboration and accountability.

RX are fully committed to a fair and equitable work environment for our people and in all the countries and territories in which we operate, we comply with local employment and equality laws.

Primary Location Base Pay Range: Italy - Milan (Via Marostica) €51,500 - €85,900. This role is covered by a collective labor agreement in Italy.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.