Manager, Consulting Seo

Wppmedia; Milano; Ibrido; EUR 31.000 - 56.000; Tempo pieno

Vantaggi offerti da questo lavoro

Corporate benefits

Wellbeing program

Language platform

2000+ courses

Restaurant vouchers

Accident insurance

Life insurance

Tax assistance

Descrizione del lavoro

WPP Media in Milano is seeking an experienced Manager, Consulting SEO to lead strategic SEO initiatives across international clients. You will drive data-driven optimization, oversee technical, content, and off-site SEO, and ensure integration with broader digital marketing strategies.

You will manage a team of consultants, partner with web analysts and account teams, and translate search intent into actionable recommendations for content, IA, and site functionality. English proficiency required.

Competenze

• 5-6 years of SEO experience with project and team leadership.
• Strong knowledge of on-page, off-page, technical SEO and content strategy.
• Proficiency in GA4/Adobe Analytics and data visualization tools.
• Ability to translate search intent into content, IA, and site enhancements.
• Experience with LLM optimization (GEO-AEO) a plus.
• Excellent written and verbal English; additional language a plus.

Mansioni

• Lead strategic SEO initiatives based on data insights to maximize impact.
• Perform in-depth data analysis and provide actionable recommendations.
• Integrate SEO with SEA, content, UX, CRM, analytics, and data strategy.
• Manage consultants, projects, and deadlines across multi-country contexts.
• Oversee optimization techniques for GEO and AEO for advanced visibility.

Conoscenze

Strategic SEO

Data analysis

Team leadership

Project management

Technical SEO

Content optimization

HTML/CSS/JS basics

English proficiency

Strumenti

Google Search Console

Semrush

BrightEdge

Ahrefs

Screaming Frog

Lumar

Looker Studio

Power BI

Descrizione del lavoro

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are looking for an experienced Manager, Consulting Seo who wishes to join a stimulating and evolving environment. The ideal candidate will drive the evolution and integration of SEO into complex, performance-driven, and data-based marketing strategies, often in digital transformation contexts.

The candidate will define, lead and oversee comprehensive strategic SEO initiatives, including technical optimization, content and off-site. This role involves managing projects to achieve goals for prestigious clients, working closely with members of the SEO team, web analysts and account teams to perfectly integrate SEO strategies with other digital marketing initiatives for a holistic, data-driven approach.

The candidate must have in-depth expertise in analysing and interpreting search intent, with the ability to translate users' implicit and explicit needs into strategic recommendations for content development, information architecture and website functionality

Skills and Experience

• Leading the development and implementation of strategic SEO initiatives based on data insights to maximize impact, focus on client's goals.
• Lead in-depth data analysis to extract strategic insights, formulate actionable recommendations, and supervise advanced reporting, with a focus on key business performance indicators.
• Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.
• Ensure strategic integration of SEO with other digital marketing levers (SEA, Content Marketing, UX, CRM, Analytics, CRO, Data & Tech strategy) across multi-channel and multi-country contexts.
• Manage and coordinate the consultants assigned to projects. Oversee tasks and deadlines to ensure timely and high-quality delivery.
• Minimum of 5-6 years of SEO experience, with proven experience in managing projects and teams.
• In-depth knowledge of all SEO assets (on-page, off-page, technical, content, off-site) and search engine algorithms.
• Expertise in web analytics (GA4, Adobe Analytics), data visualization (Looker Studio, Power BI), and advanced data analysis for strategic insights and actionable recommendations.
• Proficiency in HTML, CSS, and JavaScript as it relates to SEO, and knowledge of various CMS.
• Mastery of common SEO tools (Google Search Console, Semrush, BrightEdge, Ahrefs, Lumar, Screaming Frog, etc.).
• Knowledge of AI/Machine Learning applications to improve automation on SEO projects.
• Experience in analysis and optimisation to increase visibility on LLMs (GEO-AEO)
• Exceptional written and verbal communication skills, with excellent proficiency in English. A second language is a plus.
• Advanced proficiency in Excel/Google Sheets and presentation tools (PowerPoint/Google Slides) for high-level reporting.
• Ability to manage multiple complex projects simultaneously in a fast-paced environment, demonstrating both autonomy and strong teamwork.
• Excellent project management and time management skills, combined with outstanding organisational, problem-solving and strategic thinking abilities.
• Strong analytical skills, with the ability to multitask effectively in a fast-paced environment.
• Demonstrated ability to successfully meet deadlines.
• Capacity to work both independently and collaboratively within a team.
• Good proficiency in English (both oral and written) is mandatory due to international projects; a second European language is a significant plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Our main benefits:

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

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CCNL Aziende del Terziario distribuzione e Servizi (English)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.

€31.000—€56.000 EUR