Luxury Brand Experience Director

Arsenale Group; Italia; Vor Ort; EUR 55.000 - 65.000; Vollzeit

Benefits dieser Stelle

Health insurance

Diversity, equity & inclusion culture

Zusammenfassung

Arsenale Group in Italy seeks a Brand & Experience Manager to build and protect the luxury brand portfolio. You will steer brand strategy, governance, and creative direction across channels, collaborating with agencies and cross-functional teams to ensure coherence and elevated brand experiences.

The role demands a senior strategic mindset, luxury market awareness, and the ability to influence at the C-level while delivering distinctive brand narratives for global markets.

Qualifikationen

• Bachelor’s degree in marketing or related field.
• 7-10+ years of brand management experience in luxury, hospitality, travel, fashion or high-end lifestyle sectors.
• Strong creative sensitivity with strategic depth and brand culture.
• Clear understanding of brand governance, licensing and brand risk management.
• Proficiency in Adobe Creative Suite, including Photoshop and InDesign.
• Fluency in English and Italian.
• Strong brand judgement and aesthetic sensibility.
• Strategic vision and ability to interact with C-level stakeholders.
• Deep understanding of luxury codes, brand equity and storytelling.

Aufgaben

• Develop and evolve brand strategies aligned with business objectives.
• Act as Brand Guardian ensuring correct, consistent and compliant use of brands across markets.
• Define brand positioning and messaging for corporate and product brands in different geographies.
• Ensure governance, licensing and co-branding compliance.
• Provide senior creative direction and brand vision for launches.
• Brief agencies with clear briefs and maintain editorial standards.
• Collaborate with agencies to ensure high-quality execution.
• Translate market insights into strategic brand recommendations for senior management.
• Identify and manage partnerships with luxury brands and influencers.

Kenntnisse

Strong marketing skills

Fluent English and Italian

Ausbildung

Bachelor’s degree in marketing or related field

Tools

Adobe Creative Suite

Photoshop

InDesign

Jobbeschreibung

Arsenale Group in Italy seeks a Brand & Experience Manager to build and protect the luxury brand portfolio. You will steer brand strategy, governance, and creative direction across channels, collaborating with agencies and cross-functional teams to ensure coherence and elevated brand experiences.

The role demands a senior strategic mindset, luxury market awareness, and the ability to influence at the C-level while delivering distinctive brand narratives for global markets.