Junior Influencer Marketing Intern

Wpp Group; Lombardia; Hybrid; EUR 6,700 - 10,000; Part time

Job summary

VML is seeking an Influencer Marketing Manager Intern to support influencer activities, coordinate creators, and assist with campaign briefs. You will work with cross‑functional teams to deliver creative briefs and track results in line with communication strategies.

As a university student in Marketing or Communications, you will gain hands‑on experience in digital marketing and influencer relations, with a tutor guiding your development in a hybrid setup in Lombardy, Italy.

Qualifications

• University student in Marketing, Communication, or a related field.
• Excellent knowledge of major social and content platforms (with a focus on TikTok and Instagram).
• Passion for social media and awareness of the latest trends.
• Strong team spirit and excellent organizational skills.
• Excellent written and verbal English communication skills.

Responsibilities

• Influencers & Creators Scouting: Identifying and selecting the most suitable influencers and creators aligned with campaign objectives and brand values.
• Influencers & Creators Management: Managing relationships with creators, co‑creating briefs, and overviewing the content creation and delivery process
• Trend & Insight Research: Monitoring trends and gathering insights to inform strategy and creativity and stay ahead in the dynamic social media landscape.
• Reporting & Analytics: Analyzing Influencer Marketing Campaigns performances and preparing detailed reports to measure impact and optimize future efforts.

Skills

Social platforms knowledge (TikTok, IG

Social media trend awareness

Team collaboration

English communication skills

Education

University student in Marketing, Communication, or related field

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

THE ROLE

As an Influencer Marketing Manager Intern, you will be involved in supporting influencer marketing activities, contributing to the selection, management, and coordination of creators and talents aligned with communication strategies. You will collaborate with integrated teams to develop creative briefs, monitor campaign execution, and analyze results, gaining hands‑on experience in digital marketing and influencer relations. As an intern, you will work aside a tutor and other senior professionals to learn and to develop the all the required skills.

KEY TASKS

• Influencers & Creators Scouting: Identifying and selecting the most suitable influencers and creators aligned with campaign objectives and brand values.
• Influencers & Creators Management: Managing relationships with creators, co‑creating briefs, and overviewing the content creation and delivery process
• Trend & Insight Research: Monitoring trends and gathering insights to inform strategy and creativity and stay ahead in the dynamic social media landscape.
• Reporting & Analytics: Analyzing Influencer Marketing Campaigns performances and preparing detailed reports to measure impact and optimize future efforts.

YOU ARE

• University student in Marketing, Communication, or a related field.
• Excellent knowledge of major social and content platforms (with a focus on TikTok and Instagram).
• Passion for social media and awareness of the latest trends.
• Strong team spirit and excellent organizational skills.
• Excellent written and verbal English communication skills.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.