Italy Regional Marketing & Demand Gen Specialist

Signaturit Group a Namirial Company; Napoli; Hybrid; EUR 28,000 - 33,000; Full time

Benefits offered by this job

Flexible hybrid work set up

7€ meal Voucher

Fixed term contract - 12 months

Job summary

Signaturit Group, a Namirial Company, is seeking a Regional Marketing Specialist to lead marketing programs for the Italian market. The role drives demand generation, brand awareness, and pipeline growth in collaboration with Sales, Regional Marketing, and Marketing Operations.

You will own local go-to-market execution, localize campaigns for Italy, and manage end-to-end events from planning to post-event follow-up. Strong Italian/English proficiency and 2–4 years in field marketing are required.

Qualifications

• 2/4 years of experience in field marketing or demand generation, ideally in a B2B/SaaS or technology environment.
• Fluent in Italian and English required, Spanish is a plus.
• Proven track record of planning and executing marketing events and campaigns that generate measurable pipeline results.
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar).
• Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
• Analytical mindset, comfortable reporting on marketing KPIs and translating data into actionable recommendations.
• Willingness to travel within Italy (and occasionally across Southern Europe) for events and customer/partner meetings.
• A proactive, collaborative attitude and comfort operating in a matrixed, multi-country organization.

Responsibilities

• Design, plan, and execute field marketing programs (events, webinars, trade shows, roundtables, partner activities) that generate qualified pipeline in the Italian market. Own the Italian Marketing Plan.
• Partner with the Sales team in Italy to align marketing activities with sales targets and account priorities (ABM approach where relevant).
• Localize and adapt regional/global campaigns, content, and messaging for the Italian audience, ensuring cultural and linguistic relevance.
• Manage the end-to-end lifecycle of local events: budget, logistics, vendor management, on-site execution, and post-event follow-up.
• Track, measure, and report on campaign performance (leads, pipeline influence, ROI) using marketing operations tools and CRM data.
• Conduct competitive intelligence and market analysis for Italy to inform positioning and campaign strategy.
• Manage the local marketing budget, ensuring efficient allocation of spend across channels and activities.
• Collaborate with Regional Marketing colleagues to share best practices and ensure consistency across Southern European markets.
• Build and maintain relationships with associations, and partner organizations to expand brand presence.

Skills

Field marketing

Demand generation

B2B/SaaS experience

Campaign planning

Project management

Analytical mindset

Travel willingness

Italian & English fluency

Tools

Salesforce

HubSpot

Job description

Signaturit Group, a Namirial Company, is seeking a Regional Marketing Specialist to lead marketing programs for the Italian market. The role drives demand generation, brand awareness, and pipeline growth in collaboration with Sales, Regional Marketing, and Marketing Operations.

You will own local go-to-market execution, localize campaigns for Italy, and manage end-to-end events from planning to post-event follow-up. Strong Italian/English proficiency and 2–4 years in field marketing are required.