Italy Home Category & Business Development Specialist

Lavazza Group; Piemonte; Hybrid; EUR 34,000 - 42,000; Full time

Benefits offered by this job

Short summer work week

Hybrid policy (10 remote days/month)

Company restaurant service

Corporate gym access

Fast-paced and dynamic context

Job summary

Lavazza Group in Turin is seeking an Italy Home Category & Business Development Specialist to join the Channels Activation Division. The role supports defining and implementing commercial strategies to grow market reach, maximize revenue, and explore new segments and partnerships.

Hybrid work is offered with remote days. Responsibilities include market research, strategy definition, and collaboration with management to ensure successful execution of the commercial plan across channels and

Qualifications

• Balance field presence with office planning and coordination.
• Analyze commercial, marketing and financial KPIs to identify growth opportunities.
• Demonstrate deep understanding of in-store operations, merchandising and shopper behavior.
• Degree in Business Management, Trade Marketing or related field is required.

Responsibilities

• Conduct market research and analysis to identify growth opportunities and threats.
• Support the definition of commercial strategies for entering new markets and expanding product offerings.
• Assist management in exploring new segments and potential partnerships or acquisitions.
• Support the development of required capabilities, tools and incentives to execute strategies.

Skills

Field presence

KPI analysis

In-store merchandising

Store account experience

Education

Degree in Business Management or Trade Marketing

Job description

Italy Home Category & Business Development Specialist

We are looking for an Italy Home Category & Business Development Specialist to join our Channels Activation Division within the Italy Business Unit based in Nuvola - our HQ in Turin.

The role is responsible for supporting the management of all the activities to define and implement commercial strategies that expand market reach, secure competitive advantage, and maximize revenue potential. This involves performing market research and analysis, supporting the the definition of commercial strategies and business development activities through exploration of new market segments and potential partnerships or acquisitions.

Your Day-to-day Activities

• Performs market research and analysis on market conditions and industry trends with the aim to identify commercial growth opportunities and future threats
• Supporting the activities related to the definition of commercial strategies for penetrating new markets, expanding product offerings, and capturing market share
• Supports management in the activities related to the exploration of new market segments, untapped customer segments, and potential partnerships or acquisitions for business development
• Supports management in the definition of key requirements and capabilities needed to support the commercial strategy, including sales force's knowledge, tools, and incentives to effectively execute commercial strategies

Relevant Skills & Competencies

• Ability to balance a consistent presence in the field—supporting clients and project execution—with planning and coordination activities at the office
• Ability to analyze and interpret commercial, marketing, and financial trends and KPIs, translating insights into opportunities and actions that support business growth
• In-depth understanding of in-store operations, merchandising and display dynamics, product assortments, and shopper purchasing behavior
• You have a Degree in Business Management, Trade Marketing or related fields
• Previous experience as a Store Account is a plus

In Return We Offer

• Comprehensive welfare package including short working week during summer months
• Hybrid working policy (10 days a month remote working)
• Company restaurant service
• Access to our corporate gym
• A fast paced and dynamic context

Salary And Benefits

• The role is classified at 3A level, CCNL Industria Alimentare
• Initial annual gross salary of minimum € 38.000
• Premio per Obiettivi (PPO) equal to € 2500 at target level for 2026

What next?

• Our Talent Acquisition Team will assess your application and if you have what we’re looking for, you'll be contacted for an initial interview
• If you make it to the short list, you’ll be interviewed by the Hiring Manager and if necessary, other members of the hiring panel
• In some cases, you may be required to show us your skills via technical challenge.

Who We Are

Our Group was founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world’s most important coffee roasters, we operate in more than 140 countries through our brands, subsidiaries and distributors, with a total of over 5,500 employees.

Every day we operate in all sectors of theoffee industry, offering our products through every channel and positioning our brands as a high-quality blend.

We are a community of single origins united into a perfect blend, humans enriching one another through our mutual diversity.

Awakening a better world every morning: the commitment we make every single day.

#Torino