Italy GTM Lead - EV Launch & Market Activation

Changan Europe; Milano; On-site; EUR 60,000 - 80,000; Full time

Job summary

A leading automotive manufacturer is seeking a Go-To-Market Manager for Italy. This role involves driving product and brand launch activities and requires at least 5 years in the automotive industry. Candidates must be fluent in Italian and English and have a proven track record of launching products in the market, particularly in EV or hybrid segments. The position offers a full-time contract and requires strong strategic and collaborative skills.

Qualifications

• Minimum 5 years in the automotive industry, ideally within an OEM or importer environment.
• Proven track record of launching new products in the Italian market, especially in EV or hybrid segments.
• Fluent in Italian and English (written and spoken) is mandatory.

Responsibilities

• Design and execute go-to-market strategies tailored to the Italian customer profile.
• Lead cross-functional planning for new model launches—ensuring pricing and positioning are market-fit.
• Act as the interface between central product/marketing teams and local partners.

Skills

Cross-functional team management

Market localization

Commercial strategy

Campaign execution

Stakeholder coordination

Job description

A leading automotive manufacturer is seeking a Go-To-Market Manager for Italy. This role involves driving product and brand launch activities and requires at least 5 years in the automotive industry. Candidates must be fluent in Italian and English and have a proven track record of launching products in the market, particularly in EV or hybrid segments. The position offers a full-time contract and requires strong strategic and collaborative skills.