Intern, Activation Linear Planning

WPP Media Limited; Lombardia; On-site; EUR 8,900 - 12,000; Full time

Job summary

WPP Media Limited in Milan seeks an ambitious Intern, Activation Linear Planning to learn media planning from strategy to campaign performance. You will assist with market intelligence, audience insights, and channel selection while gaining hands-on experience with campaigns for major clients.

Ideal candidates are enrolled in a Bachelor's program, fluent in English and Italian, and proficient in Excel/PowerPoint.

Qualifications

• Currently enrolled in a Bachelor's degree program with expected graduation within 1 year.
• Strong data-driven mindset and curiosity about market dynamics through data.
• Genuine interest in media and advertising.
• Excellent command of English and Italian; both written and spoken.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Knowledge of media research tools or ad-serving platforms is a plus.

Responsibilities

• Support planning phase with market intelligence, audience insights, and channel selection based on objectives.
• Monitor campaign performance and identify opportunities for optimization; contribute to post-campaign analysis.
• Prepare qualitative and quantitative reports and interpret data trends for strategic adjustments.
• Collaborate with Planners and assist in data-driven recommendations for future media strategies.

Skills

English fluency

Italian fluency

Excel

PowerPoint

Word

Data-driven mindset

Team player

Education

Bachelor's degree student

Tools

Media research tools

Ad-serving platforms

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.

Role Summary And Impact

We are seeking a curious Intern, Activation Linear Planning to join our dynamic team in Milan. This role offers an exceptional opportunity to gain hands-on experience within a core media planning unit, collaborating on campaigns for our most important clients. You will acquire comprehensive knowledge of media planning, from strategic development and campaign management to performance analysis, while actively contributing to projects that deliver measurable client success.

Activities

• Provide essential support in the planning phase, including gathering market intelligence, researching audience insights, and assisting with media channel selection based on campaign objectives.
• Actively support the team in monitoring campaign performance, identifying opportunities for optimization, and contributing to post-campaign analysis to derive actionable insights.
• Prepare comprehensive quantitative and qualitative reports, and assist in interpreting data trends to inform strategic adjustments.
• Collaborate closely with Planners, supporting in-depth campaign analysis and contributing to the formulation of data-driven recommendations for future media strategies.

About You

• Currently enrolled in a Bachelor's degree program (or equivalent cultural background/academic pursuit), preferably in Economics, Marketing and Communication, or Foreign Languages, with an anticipated graduation date within [e.g., 1 year].
• A data-driven mindset and genuine curiosity for understanding market dynamics and consumer behavior through data, with an eagerness to learn how to translate findings into strategic recommendations.
• Genuine interest for media and advertising.
• Excellent command of both written and spoken English, as you will actively engage with international clients and campaigns. Fluency in Italian is also required.
• Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Any knowledge of media research tools (e.g., audience measurement platforms, competitive intelligence software) or ad-serving platforms will be considered a significant plus.

Skills And Behaviors

• A rapid and eager learner, adept at quickly applying new knowledge and insights to daily tasks and evolving media challenges.
• An exceptional team player, demonstrating an excellent attitude for cross-functional collaboration and actively contributing to a shared vision.
• Possesses meticulous attention to detail and a strong results-oriented approach, ensuring accuracy and contributing to the successful achievement of campaign objectives.
• An articulate and effective communicator, able to convey information clearly and concisely, both verbally and in writing, within the team and when supporting client-facing activities.
• Driven by passion for the media industry, demonstrating high motivation and commitment to achieving individual and collective goals.
• Highly proactive and organized, with an emerging ability to manage multiple tasks concurrently and contribute effectively to various project streams under guidance.

Life At WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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