Activation Linear Planning Intern - Media

WPP Media Limited; Lombardia; On-site; EUR 8,900 - 12,000; Full time

Job summary

WPP Media Limited in Milan seeks an ambitious Intern, Activation Linear Planning to learn media planning from strategy to campaign performance. You will assist with market intelligence, audience insights, and channel selection while gaining hands-on experience with campaigns for major clients.

Ideal candidates are enrolled in a Bachelor's program, fluent in English and Italian, and proficient in Excel/PowerPoint.

Qualifications

• Currently enrolled in a Bachelor's degree program with expected graduation within 1 year.
• Strong data-driven mindset and curiosity about market dynamics through data.
• Genuine interest in media and advertising.
• Excellent command of English and Italian; both written and spoken.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Knowledge of media research tools or ad-serving platforms is a plus.

Responsibilities

• Support planning phase with market intelligence, audience insights, and channel selection based on objectives.
• Monitor campaign performance and identify opportunities for optimization; contribute to post-campaign analysis.
• Prepare qualitative and quantitative reports and interpret data trends for strategic adjustments.
• Collaborate with Planners and assist in data-driven recommendations for future media strategies.

Skills

English fluency

Italian fluency

Excel

PowerPoint

Word

Data-driven mindset

Team player

Education

Bachelor's degree student

Tools

Media research tools

Ad-serving platforms

Job description

WPP Media Limited in Milan seeks an ambitious Intern, Activation Linear Planning to learn media planning from strategy to campaign performance. You will assist with market intelligence, audience insights, and channel selection while gaining hands-on experience with campaigns for major clients.

Ideal candidates are enrolled in a Bachelor's program, fluent in English and Italian, and proficient in Excel/PowerPoint.