Influencer Marketing Lead - Hybrid & Global Mobility

SAMY; Lombardia; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Work your way — Flexible schedule, and

Hybrid work schedule and global office

Birthday day off

Global mobility opportunities

Job summary

SAMY is seeking an Influencer Marketing Lead in Milan to drive influencer campaigns and activations. You will provide strategic insights and creative solutions, shaping briefs with a deep understanding of social media trends and influencer marketing across the Italian landscape.

You will manage influencer selection, content calendars, and performance oversight, collaborating with brand teams and data specialists to maximize impact while navigating legal and financial aspects of campaigns.

Qualifications

• Experience in influencer marketing with a proven track record of strategic campaign management.
• Advanced social media knowledge and trends with proficiency in Excel.
• Education: Relevant degree or equivalent experience.

Responsibilities

• Strategic Campaign Development: Receive briefs and develop high-level strategic and creative proposals.
• Influencer Selection and Management: Identify top influencer profiles, create content calendars and ensure quality.
• Campaign Performance Oversight: Monitor daily performance and adjust strategy for best results.
• Event Coordination: Lead events and activations, coordinating influencers with the brand.
• Problem Resolution: Address issues during execution with proactive, strategic thinking.
• Results Analysis and Reporting: Compile influencer results and derive client insights with data teams.
• Legal and Financial Management: Oversee legal/financial matters for assigned brands.
• Workflow Enhancement: Propose improvements in brand, agency, and influencer workflows.

Skills

Influencer marketing

Social media knowledge

Excel

Leadership

Italian language

Education

Relevant degree or equivalent experience

Tools

Excel

Job description

SAMY is seeking an Influencer Marketing Lead in Milan to drive influencer campaigns and activations. You will provide strategic insights and creative solutions, shaping briefs with a deep understanding of social media trends and influencer marketing across the Italian landscape.

You will manage influencer selection, content calendars, and performance oversight, collaborating with brand teams and data specialists to maximize impact while navigating legal and financial aspects of campaigns.