Influencer & Community Manager

Procter & Gamble; Roma; In loco; EUR 42.000 - 63.000; Tempo pieno

Vantaggi offerti da questo lavoro

Day 1 responsibilities

Coaching & mentoring

Work-life balance

Descrizione del lavoro

Procter & Gamble in Rome seeks an Influencer & Community Manager to drive brand advocacy across social platforms. You will define influencer strategies, collaborate with Brand and Media teams, and lead campaigns from brief to ROI.

You will nurture creator relationships, manage UGC programs, monitor trends, and develop data-driven recommendations. This role combines hands-on execution with strategic oversight in a fast-paced consumer goods environment.

Competenze

• Experience in influencer marketing, social media, brand partnerships, or account management.
• Experience managing social communities and UGC programs.
• Experience in beauty/luxury/premium consumer goods is a strong advantage.
• Strong project and stakeholder management skills.
• Analytical mindset with ability to translate insights into recommendations.
• Excellent organization and ability to work across teams.
• Intermediate to advanced English proficiency.

Mansioni

• Define influencer engagement strategies with Brand and Media Managers.
• Identify, evaluate, and select influencers with brand objectives.
• Lead creative briefs and campaign guidance for influencers and creators.
• Build relationships with influencers, agencies, and talent reps.
• Ensure high-quality content and premium campaign execution.
• Own end-to-end campaign execution including ROI evaluation.
• Engage audiences across key social platforms.
• Drive UGC and advocacy to amplify consumer voices.
• Monitor conversations, sentiment, and trends to identify risks.
• Manage influencer/creator/agency databases for future partnerships.
• Leverage listening data to develop recommendations and advocacy business cases.

Conoscenze

Influencer marketing

Social media

Brand partnerships

Account management

Project management

Analytical mindset

English proficiency

Strumenti

Meta Business Manager

TikTok Business Suite

Excel

PowerPoint

Descrizione del lavoro

ROME GENERAL OFFICE

Full time

R000159596

Job Location

ROME GENERAL OFFICE

Job Description

Influencer & Community Manager

Do you have a passion to build brands consumers cannot live without? Do you want to be developed by top-caliber brand builders, and unleash your brand management potential?

Marketing is at the core of P&G. Your role will be to build brand equities to fully meet consumers’ needs and become the preferred product choice in your market; to build and deliver winning business strategy based on superior understanding of the consumers, customer and competitive and ambitious environment.

As a Influencer & Community Manager you will have responsibilities on:

• Defining influencer and creator engagement strategies in partnership with Brand and Media Managers.
• Identifying, evaluating, and selecting influencers and creators to support brand objectives.
• Leading the development of creative briefs and campaign guidance for influencers and creators.
• Building and maintaining strong relationships with influencers, creators, agency partners, and talent representatives.
• Ensuring high-quality content delivery and premium campaign execution across all collaborations.
• Owning end-to-end campaign execution, including briefing, content rollout, performance tracking, optimization, and ROI evaluation.
• Engaging with audiences across key social platforms, fostering community engagement and advocacy around brand campaigns and creator content.
• Driving user-generated content (UGC) and advocacy initiatives to amplify consumer voices and strengthen brand communities.
• Monitoring social conversations, community sentiment, competitor activity, and emerging industry trends to identify opportunities and manage potential risks.
• Managing and continuously evolving influencer, creator, and agency databases to support future best-in-class partnerships.
• Leveraging social listening and campaign insights to develop recommendations and advocacy business cases for the assigned scope.

What we offer you:

• Responsibilities as of Day 1 – You will be given specific projects and responsibilities working on real and live business challenges, just like a true P&Ger;
• Continuous coaching – You will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager;
• Dynamic and respectful work environment – Employees are at the core, we value every individual and encourage initiatives, promoting work/life balance.

Job Qualifications

• Experience in influencer marketing, social media, brand partnerships, account management, or a related field, gained within an agency, brand, or client-side environment.
• Experience managing social media communities, audience engagement, advocacy programs, or user-generated content (UGC) initiatives is an advantage.
• Experience within the beauty, luxury, fashion, or premium consumer goods industry is a strong advantage.
• Strong project management and stakeholder management skills, with the ability to manage multiple priorities simultaneously.
• Analytical mindset with the ability to assess campaign performance, identify insights, and translate them into recommendations.
• Highly organised, proactive, and capable of working independently while collaborating effectively across teams.
• Curious, accountable, and passionate about staying ahead of digital, social media, and influencer marketing trends.
• Intermediate to advanced English proficiency.

Tools & Technology

• Hands‑on experience with Meta Business Manager and TikTok Business Suite.
• Familiarity with influencer discovery, social listening, creator scouting, and campaign management platforms is an advantage.
• Proficiency in Microsoft Office tools, particularly Excel and PowerPoint, is preferred.

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals based on race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. Our mission of Diversity and Inclusion is: “Everyone valued. Everyone included. Everyone performing at their peak”. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.

Job Schedule

Full time

Job Number

R000159596

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

42,100.00 - 63,000.00 / year

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.