Immunology Marketing Lead: Strategy & Launch Excellence

Novartis AG; Lombardia; Híbrido; EUR 80.000 - 149.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Insurance plans

Retirement plans

Wellbeing resources

Global recognition

Hybrid working

Parental leave

Car allowance

Descripción de la vacante

Novartis AG in Lombardy region seeks a Marketing Head Immunology to lead localization and execution of the Therapeutic Area and brand strategy, translating international direction into local plans that improve outcomes for patients and customers while delivering sustainable business growth.

You will have end-to-end responsibility for the commercial strategy across the brand lifecycle, from pre-launch and launch through growth and lifecycle management, shaping the go-to-market model, customer

Formación

• Significant commercial experience within the pharmaceutical industry, spanning marketing and preferably sales.
• Proven experience managing brands across the full product lifecycle.
• Strong track record of developing brand strategies and translating them into successful commercial execution.
• Experience in customer segmentation, go-to-market strategy and omnichannel engagement.

Responsabilidades

• Lead localization and development of the Therapeutic Area and brand strategy and One Brand Plan for priority brands, aligned with international and regional direction.
• Translate customer, patient, market and competitive insights into clear strategic priorities and opportunities.
• Localize customer and content strategies, maximizing the reuse of international content while ensuring relevance for local audiences.
• Develop audience-specific omnichannel campaigns and customer journeys based on segmentation, customer needs and channel preferences.
• Lead the development of patient journey solutions, services and activation programs aligned with the overall Therapeutic Area strategy.
• Provide local market insights and strategic input to international and regional teams throughout the product lifecycle.
• Own relevant market research and synthesize insights on market dynamics, competition, customer behavior and unmet needs to continuously strengthen strategy.

Conocimientos

Fluency in English

Educación

University degree in business, life sciences, economics, marketing or a related field

MBA is an advantage

Descripción del empleo

Novartis AG in Lombardy region seeks a Marketing Head Immunology to lead localization and execution of the Therapeutic Area and brand strategy, translating international direction into local plans that improve outcomes for patients and customers while delivering sustainable business growth.

You will have end-to-end responsibility for the commercial strategy across the brand lifecycle, from pre-launch and launch through growth and lifecycle management, shaping the go-to-market model, customer