Immunology Marketing Lead: Global Brand Strategy & Launch

IT08 (FCRS = IT008) Novartis Farma S.p.A.; Lombardia; Híbrido; EUR 80.000 - 149.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working options

Descripción de la vacante

Novartis Farma S.p.A. is seeking a Marketing Head Immunology to translate international direction into local plans that improve patient outcomes and deliver sustainable business growth. You will own the commercial strategy across the brand lifecycle, including pre-launch through lifecycle management, and shape the go-to-market and omnichannel engagement.

Lead an integrated therapeutic area team and develop capabilities. Fluency in English is required; Italian is a plus.

Formación

• Significant commercial experience within the pharmaceutical/healthcare marketing industry.
• Proven track record in leading brands across the full product lifecycle, including pre-launch and launch.
• Strong forecasting, budgeting and investment planning experience.

Responsabilidades

• Lead localization of TA and brand strategy and One Brand Plan for priority brands.
• Translate insights into clear strategic priorities and opportunities.
• Localize customer and content strategies for local audiences while reusing international content.
• Develop omnichannel campaigns and customer journeys based on segmentation and needs.
• Lead patient journey solutions and activation programs aligned with overall TA strategy.
• Provide local market insights to international/regional teams across the product lifecycle.

Conocimientos

Brand strategy

Omnichannel marketing

Go-to-market strategy

Cross-functional leadership

Market research & insights

Educación

University degree in business, life sciences, economics, marketing or related field

MBA or postgraduate marketing qualification (advantage)

Descripción del empleo

Novartis Farma S.p.A. is seeking a Marketing Head Immunology to translate international direction into local plans that improve patient outcomes and deliver sustainable business growth. You will own the commercial strategy across the brand lifecycle, including pre-launch through lifecycle management, and shape the go-to-market and omnichannel engagement.

Lead an integrated therapeutic area team and develop capabilities. Fluency in English is required; Italian is a plus.