Immunology Brand Manager - Patient-Centric Growth

AbbVie; Italy; On-site; EUR 70,000 - 110,000; Full time

Job summary

AbbVie is seeking a Brand Manager for the Immunology portfolio to lead patient journey insights and drive patient‑centric brand strategies. You will work with in-field teams to deliver CLM engagement and customized campaigns in accordance with AbbVie policies and applicable laws.

The role involves developing and implementing marketing plans, coordinating with affiliate and regional teams, and supporting pre-launch and ongoing campaigns to maximize brand impact within oncology and immunology

Qualifications

• Bachelor's degree or equivalent.
• Minimum of 5 years' experience in marketing within biotech/pharmaceutical industry.
• Experience in Immunology or other Specialty Care portfolio would be an added advantage.
• Marketing and sales track record of success within biotech/pharmaceutical or any other industry is preferred.
• Ability to translate strategies into actionable and realistic marketing actions.
• Ability to lead, motivate and coordinate cross functional teams.
• Solid working knowledge of healthcare environment and evolving landscape.
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
• Solid knowledge on finance principles and processes.

Responsibilities

• Lead and implement brand marketing strategy to achieve brand leadership and contribute to annual sales targets.
• Create and implement innovative promotional programs to support Sales Force activities.
• Coordinate with affiliate, regional, and in-field teams to drive brand performance.
• Develop and support patient journey insights and marketing plans for in-field execution.
• Organize training, pre-launch campaigns and congress activities for assigned products.
• Collaborate with Market Access on reimbursement strategies and engage stakeholders.
• Maintain relationships with key opinion leaders and medical teams to support brand image.

Education

Bachelor's degree or equivalent

Job description

AbbVie is seeking a Brand Manager for the Immunology portfolio to lead patient journey insights and drive patient‑centric brand strategies. You will work with in-field teams to deliver CLM engagement and customized campaigns in accordance with AbbVie policies and applicable laws.

The role involves developing and implementing marketing plans, coordinating with affiliate and regional teams, and supporting pre-launch and ongoing campaigns to maximize brand impact within oncology and immunology