Brand Manager Dermatology

AbbVie; Lazio; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Company car

Benefits package

Job summary

AbbVie in Lazio, Italy, is seeking a Brand Manager to drive tactical execution of the Brand Strategy across local and global processes. The role requires strong analytic and communication skills, 2+ years in Biotech/Pharma/FMCG, and willingness for local and international mobility.

English proficiency is essential, and experience with immunology marketing or product launches is a plus. A company car and comprehensive benefits are provided.

Qualifications

• Degree level education (or equivalent), preferably Life Sciences or Economics.
• 2+ years of relevant experience in Biotech/Pharma/FMCG with a proven track record.
• Strong analytical and communication skills; English proficient (verbal and written).

Responsibilities

• Drive the tactical implementation of the Brand Strategy per global and local processes.
• Perform market analysis, insights generation, and stakeholder alignment.
• Support development of Brand & Functional Plans and strategic framework.
• Contribute to Marketing Mix optimization and customer engagement initiatives.

Skills

Strategic thinking

Analytical skills

Communication skills

Healthcare knowledge

Project management

Mobility

English proficiency

Education

Degree in Life Sciences or Economics

Job description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, Xand YouTube.

Main Stakeholders

• External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
• Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

Scope

Drive the tactical implementation of the Brand Strategy, according to global and local process and procedures.

Main Responsibilities

Business & Financial Acumen

• Be aware of the Brand Financial processes:
• Budget allocation and monitoring
• Monthly performance analysis
• Brand S&OP preparation
• 1-year Financial Plan & Long-Range Plan.

Analysis to Insights

Execute:

• Market & Brand Analysis and Market Research
• Trends monitoring and Market/Competitive/Customers actionable insights collection.

Customer Strategy

• Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework.

Marketing Mix Optimization

• Implement all activities related to the Functional Plan
• Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.

Effective Engagement

• Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
• Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team.

Internal & External Stakeholder Alignment

• Build strong relationships with internal stakeholders.
• Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.

• Degree level education (or equivalent), preferably Life Sciences or Economics
• Minimum 2 years of relevant experience with proven track record of success within Biotech/Pharma/FMCG
• Strategic Thinking attitude
• Excellent analytical and communication skills
• Proven working knowledge of healthcare environment
• Project Management skills
• Local and international mobility
• English language proficiency verbally and in writing

Preferred:

• Marketing experience in Immunology
• Infield Experience
• Product launch management support

Your total reward package at AbbVie will be made up of multiple components, including compensation, well-being and benefits.
In this role, you will receive base pay and annual short term incentive subject to AbbVie's global policy. You will also receive a number of benefits including life assurance, medical plan, flexible benefits, etc.

In this role, you will also be entitled to receive a company car.

Full details of our comprehensive package will be shared during the recruitment process.

The national collective bargaining agreement applicable to this position is B011 – CCNL Chemical-Pharmaceuticals Industry.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html