Head of Luxury Hotel Sales & Brand Strategy

InterContinental Hotels Group; Mazzarò; On-site; EUR 150,000 - 230,000; Full time

Job summary

Kimpton Villa Miramare Taormina, part of InterContinental Hotels Group, seeks a visionary Director of Sales & Marketing to lead all commercial efforts for a luxury destination opening in Taormina. You will shape the integrated strategy, drive Sales, Marketing, PR and BD, and elevate the hotel's position across the Mediterranean market.

Fluency in English and Italian is essential, with deep knowledge of luxury hospitality and strong network in international luxury travel.

Qualifications

• Experience as Director of Sales & Marketing in luxury five‑star hotels.
• Pre-opening luxury hotel experience is highly desirable.
• Familiarity with IHG Hotels & Resorts or international luxury brands is a plus.
• Excellent written and spoken English and Italian.

Responsibilities

• Lead all Sales, Marketing, Digital Marketing, PR and Business Development initiatives.
• Position Kimpton Villa Miramare Taormina as a premier luxury destination in Taormina and the Mediterranean.
• Develop and refine the integrated commercial strategy from total revenue perspective.
• Collaborate with Revenue Management to maximise occupancy, ADR, RevPAR and share.

Skills

Sales leadership

Marketing leadership

CRM systems

Excellent English

Italian language

Luxury hospitality knowledge

Negotiation skills

Travel readiness

Education

Bachelor's Degree in Hospitality Management

Master's Degree in Sales/Marketing

Tools

Salesforce

Delphi

Cvent

IHG systems

OTA platforms

Job description

Kimpton Villa Miramare Taormina, part of InterContinental Hotels Group, seeks a visionary Director of Sales & Marketing to lead all commercial efforts for a luxury destination opening in Taormina. You will shape the integrated strategy, drive Sales, Marketing, PR and BD, and elevate the hotel's position across the Mediterranean market.

Fluency in English and Italian is essential, with deep knowledge of luxury hospitality and strong network in international luxury travel.