Growth Marketing Manager: AI-Driven Paid Growth (Remote)

Smartness; Italy; Remote; EUR 45,000 - 55,000; Full time

Benefits offered by this job

Remote working

Competitive salary €45k-€55k gross/yr

Fast-growing team

Global exposure

Job summary

Smartness is hiring a Growth Marketing Manager to own paid acquisition, scale international campaigns, and drive revenue growth. You will manage a substantial €250,000 monthly budget with the goal of delivering €400,000+ in monthly ARR.

The role combines hands-on performance marketing, data analytics, and AI-powered optimization within a fast-moving marketing team. You will collaborate across Marketing, Sales and Customer Experience, coordinating with external creators and partners in Italy and

Qualifications

• 7+ years of performance marketing experience.
• Experience managing advertising budgets around €250,000 per month.
• Hands-on knowledge of Google Ads, Meta Ads and related platforms.
• Data-driven with KPIs, attribution, tracking and reporting.
• Creative coordination with external creators and partners.
• Networks of creative partners in IT and DACH markets.
• AI-native mindset; familiarity with Claude and Lovable tools.
• Proficient in HubSpot, Google Analytics, and Google Tag Manager.
• Ownership mindset and end-to-end delivery responsibility.
• Willing to take cross-functional projects and learn new skills.
• Fluent in Italian and English; German a plus.

Responsibilities

• Define and execute paid acquisition strategies across markets.
• Own campaigns on Google Ads, Meta Ads and other platforms.
• Manage monthly ad budgets and optimize ROI.
• Own creative production with external creators in IT and DACH regions.
• Drive rapid creative testing with weekly content refreshes.
• Monitor analytics and turn data into actionable insights using GA, GTM, HubSpot.
• Identify and test new acquisition channels.
• Lead AI-powered initiatives and cross-functional projects.
• Collaborate with Marketing, Sales and Customer Experience to improve lead quality.

Skills

Performance marketing

Paid advertising

Budget management

Data analytics

AI tooling

Creative testing

Cross-functional collaboration

English fluency

Italian language

Tools

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

HubSpot

Job description

Smartness is hiring a Growth Marketing Manager to own paid acquisition, scale international campaigns, and drive revenue growth. You will manage a substantial €250,000 monthly budget with the goal of delivering €400,000+ in monthly ARR.

The role combines hands-on performance marketing, data analytics, and AI-powered optimization within a fast-moving marketing team. You will collaborate across Marketing, Sales and Customer Experience, coordinating with external creators and partners in Italy and