Growth Marketing Director, Travel & Experiences

The Tour Guy; Biella; In loco; EUR 65.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Permanent Contract

Meal vouchers

Descrizione del lavoro

The Tour Guy, a tour operator and travel marketplace, seeks a Marketing Director to lead our marketing organization and drive growth across Europe and the U.S.A. This hands-on role blends strategic vision with execution, expanding demand-gen across social, PR, and performance marketing.

You will oversee campaigns for new markets, manage paid media, email automation, and content-driven traffic, and scale repeatable processes with a data-driven approach.

Competenze

• 10+ years of progressive marketing experience, including 5+ years in a leadership or management role overseeing multi-discipline teams (e.g., social, PR, paid media, email/CRM).
• Experience in travel, tourism, hospitality, or online marketplace/e-commerce businesses strongly preferred.
• Experience managing paid media programs using Google Ads and Meta Ads Manager.
• Experience with email marketing/marketing automation platforms, specifically Klaviyo.
• Experience with web analytics and attribution tools including Google Analytics (GA4), Google Search Console, Looker Studio, etc.
• Experience planning and launching marketing campaigns for new products, markets, or regions at scale.
• Experience leveraging AI to create automation, workflows, and actionable reports

Mansioni

• Lead, mentor, and manage our team carrying social, video, PR, ads, CRM, blog, and newsletter.
• Partner with the Head of Business Operations and Head of Marketplace to translate upcoming initiatives into coordinated campaigns.
• Design and oversee full-funnel campaigns for each new market launch, spanning paid advertising, email automation, and newsletter campaigns.
• Own overall marketing performance: set KPIs and budgets across channels, track results, and report progress to leadership.
• Scale our marketing playbook and processes into new markets.
• Champion a content strategy centered on self-created and UGC content to build brand authenticity and reach.
• Identify opportunities to scale marketing reach, grow sales, and drive business performance.

Conoscenze

Leadership

Strategic vision

Communication

Data-driven

Budget planning

Process playbooks

English proficiency

People management

Content strategy

Strumenti

Google Ads

Meta Ads Manager

Klaviyo

GA4/Google Analytics

Looker Studio

Google Search Console

Descrizione del lavoro

The Tour Guy, a tour operator and travel marketplace, seeks a Marketing Director to lead our marketing organization and drive growth across Europe and the U.S.A. This hands-on role blends strategic vision with execution, expanding demand-gen across social, PR, and performance marketing.

You will oversee campaigns for new markets, manage paid media, email automation, and content-driven traffic, and scale repeatable processes with a data-driven approach.