Marketing Director

The Tour Guy; Roma; In loco; EUR 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal vouchers (€7 per day)

Permanent Contract

Descrizione del lavoro

The Tour Guy is a leading tour operator and travel marketplace seeking a Marketing Director to lead our marketing organization and drive growth across Europe and the U.S.A. This hands-on leader blends strategic vision with execution, expanding demand-generation and guiding a multi-disciplinary team in social, PR, performance marketing, and CRM.

You'll oversee new market launches with coordinated campaigns, build scalable processes, and champion content including self-created and UGC to boost

Competenze

• 10+ years of progressive marketing experience, incl. 5+ years in leadership.
• Experience in travel, tourism, or online marketplaces preferred.
• Proven track record scaling campaigns across paid, email, and content.
• Experience with AI to automate workflows and reporting.

Mansioni

• Lead, mentor, and manage our team across social, video, PR, ads, CRM, blog, and newsletter.
• Partner with leadership to translate initiatives into coordinated marketing campaigns.
• Design and oversee full-funnel campaigns for each new market launch, spanning paid ads, email automation, and newsletters.
• Own overall marketing performance: set KPIs and budgets, track results weekly, report progress and recommendations to leadership.
• Scale our marketing playbooks into new markets.
• Champion a content strategy centered on self-created and UGC content to build brand authenticity and reach.
• Identify opportunities to scale marketing reach, grow sales, and drive business performance.

Conoscenze

Leadership & people management

Marketing strategy

Multi-channel marketing

Performance marketing

Team leadership

Data-driven decision making

AI-driven automation

Content strategy & UGC

Strumenti

Google Ads

Meta Ads Manager

Klaviyo

GA4

Looker Studio

Google Analytics

Search Console

Descrizione del lavoro

We are The Tour Guy, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. We follow the Golden Rule of travel: treat vacations like you want yours treated.

About the Role

The Tour Guy is a tour operator and travel marketplace, and we're looking for a Marketing Director to lead our marketing organization and drive the next stage of our growth.

This is a hands-on leadership role for someone who combines strategic vision with the drive to execute. You’ll expand our demand-generation efforts, lead a talented team across social, PR, and performance marketing, and partner closely with business leadership to turn company initiatives into marketing campaigns that move the needle.

As we continue to add new trip markets, you'll be responsible for making sure every launch is backed by a coordinated, scalable marketing push. From paid campaigns to email automation to newsletter-driven traffic. The ideal candidate is a proven people manager with a track record of scaling marketing reach and revenue in a fast-moving, multi-channel environment.

Key Responsibilities

• Lead, mentor, and manage our team carrying social, video, PR, ads, CRM, blog, and newsletter.
• Partner with the Head of Business Operations and Head of Marketplace (PTR) to understand upcoming business initiatives, including new trip market launches, and translate them into coordinated marketing campaigns.
• Design and oversee full-funnel campaigns for each new market launch, spanning paid advertising, email automation, and newsletter/"instant traffic" campaigns.
• Own overall marketing performance: set KPIs and budgets across channels, track results through weekly workflows, and report progress and recommendations to company leadership.
• Scale our already strong marketing playbook and processes into new markets.
• Champion a content strategy centered on self-created and UGC content to build brand authenticity and reach.
• Identify and execute opportunities to scale marketing reach, grow sales, and drive overall business performance.

Desired Experience

• 10+ years of progressive marketing experience, including 5+ years in a leadership or management role overseeing multi-discipline teams (e.g., social, PR, paid media, email/CRM).
• Experience in travel, tourism, hospitality, or online marketplace/e-commerce businesses strongly preferred.
• Experience managing paid media programs using Google Ads and Meta Ads Manager.
• Experience with email marketing/marketing automation platforms, specifically Klaviyo.
• Experience with web analytics and attribution tools including Google Analytics (GA4), Google Search Console, Looker Studio, etc.
• Experience planning and launching marketing campaigns for new products, markets, or regions at scale.
• Experience leveraging AI to create automation, workflows, and actionable reports

Desired Skills

• Strong people leadership and management skills, with the ability to coach, motivate, and develop a team across disciplines.
• Strategic vision paired with a hands-on, execution-oriented drive.
• Excellent communication skills and stakeholder management, including working closely with Business Operations and Marketplace leadership.
• Data-driven decision-making, with the ability to translate performance data into clear action plans.
• Budget planning and resource allocation across multiple marketing channels.
• Strong written and verbal communication skills in English
• Ability to build and scale repeatable marketing processes and playbooks.
• Working knowledge of social/UGC content strategy and PR fundamentals.

What we offer:

• Permanent Contract
• Meal vouchers (€7 per day) in accordance with internal company policy

At The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law.