Growth-Focused Paid Media Specialist (B2B & Ecommerce)

MADS Srl; Roma; On-site; EUR 42,000 - 60,000; Full time

Job summary

MADS Srl in Rome seeks a results-driven digital marketing specialist to manage and optimise multichannel paid campaigns (Google Ads, Meta Ads) for lead generation and ecommerce ROAS. You will test, analyse data and collaborate with clients to align on targets.

You will implement GA4 tracking, handle budgets, run A/B tests, optimise feeds and reporting, and ensure clear communications with the client. If you love data, experimentation and scaling campaigns, this role fits you.

Qualifications

• 3–4 years managing paid campaigns with real budgets.
• Solid experience with Google Ads and Meta Ads.
• GA4 and conversion tracking.
• Ability to manage budgets and read CPA, ROAS, LTV/CAC.

Responsibilities

• Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads.
• Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI).
• Continuous optimisation on CPA, ROAS and lead quality.
• A/B testing on creatives, audiences and landing pages (CRO).
• Product feed management and Merchant Center for e-commerce campaigns.
• Clear and readable reporting for the client.

Skills

Paid campaigns management

Budget management

Data-driven decision making

A/B testing mindset

Tools

Google Ads

Meta Ads

GA4

CAPI / server-side tracking

Merchant Center

Job description

MADS Srl in Rome seeks a results-driven digital marketing specialist to manage and optimise multichannel paid campaigns (Google Ads, Meta Ads) for lead generation and ecommerce ROAS. You will test, analyse data and collaborate with clients to align on targets.

You will implement GA4 tracking, handle budgets, run A/B tests, optimise feeds and reporting, and ensure clear communications with the client. If you love data, experimentation and scaling campaigns, this role fits you.