Growth-Focused Customer Marketing Manager (Hybrid)

Carnival Cruise Line; Genova; Ibrido; EUR 50.000 - 55.000; Tempo pieno

Vantaggi offerti da questo lavoro

Daily meal vouchers

Exclusive discounts

Wellbeing@Costa platform access

Free medical insurance

Additional welfare benefits

Descrizione del lavoro

Costa in Genoa is seeking a Casino Customer Marketing Manager to lead campaigns, segmentation, and governance across Costa's gaming ecosystem. You will drive loyalty and revenue by turning insights into engaging guest experiences, working with Carnival Global Gaming and Costa's teams to deliver measurable impact.

Open-term, full-time, hybrid role with a salary range of 50,000–55,000 EUR and a regional Italian CCNL contract. Fluency in English and frequent travel are expected.

Competenze

• 5–10 years of experience in Customer Marketing, CRM, Loyalty, Customer Engagement, or Commercial Planning.
• Strong understanding of lifecycle marketing, promotions, segmentation, loyalty programs, and data-driven engagement.
• Ability to navigate complex organizations and align multiple stakeholders across commercial, marketing, operational, and technology functions.
• Analytical mindset with the ability to leverage customer insights and campaign performance data to generate actionable recommendations.
• Experience working in CRM and Marketing Automation environments with governance and activation knowledge.
• Excellent communication, influencing, and stakeholder engagement skills; fluent in English; willingness to travel.

Mansioni

• Lead planning and activation of Casino promotional campaigns, translating priorities into engagement initiatives.
• Act as connector between Carnival Global Gaming and Costa’s commercial and marketing functions; ensure campaigns are aligned and ready for execution.
• Define audience and engagement strategies using insights, behavioral data, and CRM capabilities.
• Govern promotional mechanics, discounts, vouchers, and eligibility criteria to deliver relevant experiences.
• Coordinate stakeholders across Marketing, Revenue Management, Sales Channels, IT, CRM, and external partners; monitor performance and optimize.

Conoscenze

Customer Marketing

CRM

Loyalty

Customer Engagement

Commercial Planning

Campaign Governance

Campaign Management

Stakeholder Management

English Fluency

Strumenti

CRM software

Marketing Automation

Descrizione del lavoro

Costa in Genoa is seeking a Casino Customer Marketing Manager to lead campaigns, segmentation, and governance across Costa's gaming ecosystem. You will drive loyalty and revenue by turning insights into engaging guest experiences, working with Carnival Global Gaming and Costa's teams to deliver measurable impact.

Open-term, full-time, hybrid role with a salary range of 50,000–55,000 EUR and a regional Italian CCNL contract. Fluency in English and frequent travel are expected.