Casino Customer Marketing Lead

Carnival Corporation & plc; Genova; Ibrido; EUR 50.000 - 55.000; Tempo pieno

Vantaggi offerti da questo lavoro

Daily meal vouchers

Cruise discounts

Wellbeing platform

Medical insurance

Family benefits

Amazon lockers Genoa

Descrizione del lavoro

Carnival Corporation & plc's Costa division in Genoa seeks a Casino Customer Marketing Manager to lead casino guest engagement, align campaigns with commercial goals, and drive measurable growth through data-driven strategies.

The role spans CRM, lifecycle marketing, and cross-functional collaboration with global partners, requiring strong leadership and fluency in English. Hybrid work model with diverse benefits is offered.

Competenze

• 5-10 years in Customer Marketing, CRM, Loyalty, or Commercial Planning roles.
• Strong understanding of lifecycle marketing, audience segmentation, and data-driven engagement.
• Experience aligning multiple stakeholders across commercial, marketing, and technology.

Mansioni

• Lead planning and activation of Casino promotional campaigns and customer journeys.
• Define audience segmentation, offer governance, and campaign eligibility criteria.
• Coordinate stakeholders across Marketing, Revenue Management, IT, and external partners.
• Monitor campaign performance and continuously optimize targeting and engagement.

Conoscenze

Customer Marketing

CRM

Loyalty programs

Data-driven engagement

Stakeholder management

Strumenti

CRM Platforms

Marketing Automation

Descrizione del lavoro

Carnival Corporation & plc's Costa division in Genoa seeks a Casino Customer Marketing Manager to lead casino guest engagement, align campaigns with commercial goals, and drive measurable growth through data-driven strategies.

The role spans CRM, lifecycle marketing, and cross-functional collaboration with global partners, requiring strong leadership and fluency in English. Hybrid work model with diverse benefits is offered.