Growth & Digital Sales Tribe Lead — Business Banking

Ing Banking; Bardi; Ibrido; EUR 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Smart working

Bonus potential

Diversity & inclusion

International environment

Sustainability commitment

Training & development opportunities

Descrizione del lavoro

ING Italy seeks a Growth & Digital Sales Lead for Business Banking to shape the digital commercial strategy and grow the customer base. You will build a data-driven growth engine, drive acquisition, activation, and engagement, and work with cross-functional squads to optimize onboarding and KYC/AML flows.

You will lead a high-impact team, own partnerships across ecosystems, and ensure compliance while delivering scalable growth across web, mobile, and CRM channels.

Competenze

• 10+ years in digital growth, performance marketing, digital sales, or analytics.
• Cross-functional, agile leadership at scale.
• Deep expertise in digital acquisition, activation, content strategy, and community building.
• Strong analytical mindset with experimentation, segmentation, modeling, and funnel management.
• Understanding of B2B financial services and digital onboarding constraints.
• Excellent stakeholder management and influencing skills.
• Strong awareness of risk, compliance, and regulatory frameworks.
• Strategic thinking and proficient in martech platforms.

Mansioni

• Lead the Growth & Digital Sales strategy for ING Italy's Business Banking.
• Own end-to-end acquisition and activation journeys across web, mobile, CRM, and partnerships.
• Develop a data framework for funnel performance, customer behavior, product adoption, and churn.
• Embed analysts within squads to improve data fluency, experimentation, and decision making.
• Collaborate with Compliance, Legal, and Risk for safe onboarding and regulatory alignment.
• Coordinate omnichannel messaging across email, push, social, website, and in-app channels.
• Define scalable partnership models (affiliate, API-based, product integrations, digital referrals).
• Oversee martech capabilities (campaign orchestration, digital analytics, A/B testing, CMS, attribution).

Conoscenze

Digital growth

Performance marketing

Digital sales

Analytics

Cross-functional leadership

Agile leadership

Stakeholder management

Experimentation

Segmentation

Funnel management

B2B financial services

Digital onboarding

Content strategy

Community building

Strumenti

A/B testing tools

CMS

Marketing automation

Descrizione del lavoro

ING Italy seeks a Growth & Digital Sales Lead for Business Banking to shape the digital commercial strategy and grow the customer base. You will build a data-driven growth engine, drive acquisition, activation, and engagement, and work with cross-functional squads to optimize onboarding and KYC/AML flows.

You will lead a high-impact team, own partnerships across ecosystems, and ensure compliance while delivering scalable growth across web, mobile, and CRM channels.