Growth Analytics & CRO Consulting Manager

Wpp Group; Lombardia; Hybrid; EUR 31,000 - 56,000; Full time

Benefits offered by this job

Corporate Benefits & Discounts Program

Employee Wellbeing & Support

Language Platform access

E-learning platform with 2000+ courses

Ticket Restaurant

Non-Occupational Accident Insurance

Company-paid Life Insurance

Tax Assistance Services

Job summary

WPP Media is seeking a skilled Manager, Consulting Analytics & CRO to lead high-profile client projects and drive data-informed optimization across channels and experiences.

You will bridge implementation and analysis, ensuring proper data collection, transformation, and actionable insights while collaborating with cross-functional teams and stakeholders in a dynamic digital marketing environment.

Qualifications

• Proven CRO and digital analytics strategy experience.
• Ability to draft detailed requirements/implementation documents.
• Clear communication of technical activities to developers.
• Daily use of analytics tools and privacy/compliance know-how.
• Understanding of UX/UI principles and data visualization.

Responsibilities

• Lead CRO and analytics projects for high-profile clients.
• Ensure data collection, transformation, and actionable insights across the company.
• Translate technical activities for developers and non-technical stakeholders.

Skills

CRO strategy

Digital analytics

Requirements docs

Developer comms

Adobe Analytics

GA4

GTM

UX principles

JS/HTML/CSS

English fluency

Italian fluency

Tools

Contentsquare

Hotjar

Clarity

Consent Management

Piwik Pro

Piano Analytics

Power BI

Tableau

Data Studio

Python/R

VWO

AB Tasty

Optimizely

Dynamic Yield

Convert

Adobe Analytics

Adobe Target

Job description

WPP Media is seeking a skilled Manager, Consulting Analytics & CRO to lead high-profile client projects and drive data-informed optimization across channels and experiences.

You will bridge implementation and analysis, ensuring proper data collection, transformation, and actionable insights while collaborating with cross-functional teams and stakeholders in a dynamic digital marketing environment.