Group AI Discovery & Agentic Design Senior Professional

Generali Italia; Lombardia; Híbrido; EUR 60.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Smart working and flexible hours

Corporate welfare system

Meal vouchers

Supplementary health insurance and....

Well-being initiatives

Training and development

Structured continuous learning paths (

Career development programs within the

Descripción de la vacante

Generali Italia is seeking a Group AI Discovery & Agentic Design Lead to define how Generali appears in AI-powered discovery and pre-sales experiences. You will shape GEO strategy, AI visibility and brand presence across emerging interfaces, collaborating with marketing, data, IT, legal and distribution to ensure accurate, safe, and commercially relevant experiences.

You will design conversational AI journeys for pre-sales, translate needs into content requirements, and measure impact on trust,

Formación

• 5+ years in digital marketing, SEO, CX, AI product mgmt, martech or growth
• Strong SEO, AEO, GEO, AI search & LLM behavior knowledge
• Experience designing or managing conversational AI and pre-sales journeys
• Analytical mindset to define KPIs and link visibility to business outcomes
• Experience with cross-functional teams including marketing & IT
• Fluent in English; Italian or other European languages a plus

Responsabilidades

• Define and own the Group strategy for GEO, AI search visibility and brand presence across AI interfaces
• Build a measurable framework to track visibility, share of voice, accuracy, sentiment, and engagement
• Design target conversational and agentic AI experiences for pre-sales journeys
• Translate customer questions into content and experience requirements to improve discoverability
• Partner with Group stakeholders and local markets to scale AI visibility diagnostics and governance
• Work with Data & AI, IT, Legal, Compliance, Distribution and Communication teams to ensure safe, compliant, and brand-consistent AI experiences
• Identify and manage external partners and platforms for GEO tracking, AI workflows and analytics
• Create executive reporting linking AI visibility to brand consideration and customer value

Conocimientos

Digital marketing

SEO

AI product mgmt

MarTech

Growth strategy

Data-driven

Cross-functional

Brand experience

English fluency

Stakeholder mgmt

Analytics

Educación

Master's degree in Marketing, Digital, Business, Data, Engineering, CS or related field

Descripción del empleo

Job Description

We are looking for a Group AI Discovery & Agentic Design Lead who will define and lead how Generali shows up, is understood and is recommended across AI-powered discovery and pre-sales experiences. The role will sit at the intersection of brand, digital marketing, customer experience, distribution, data and AI, with the ambition to make Generali more visible, trusted and effective in the new AI-mediated customer journey.

Key responsibilities of the role will include:

• Define and own the Group strategy for GEO, AI search visibility, LLM readability and brand presence across emerging discovery environments such as AI Overviews, ChatGPT, Gemini, Copilot, Perplexity and other conversational interfaces
• Build and roll‑out a measurable framework to track Generali's visibility, share of voice, accuracy, sentiment, citation quality and competitive positioning across LLMs and AI-powered search experiences
• Design the target conversational and agentic AI experiences for pre‑sales journeys, helping customers understand needs, compare options, receive guidance and move smoothly toward the right product, channel or advisor
• Translate customer questions, search intent and life‑event needs into content, data and experience requirements that improve discoverability, trust, conversion and quality of engagement
• Partner with Group stakeholders and local markets to scale AI visibility diagnostics, content optimization, structured knowledge, experimentation and governance across key markets and priority business lines
• Work closely with Data & AI team, IT, Legal, Compliance, Distribution, Customer Experience and Communication teams to ensure AI experiences are accurate, safe, compliant, brand-consistent and commercially relevant
• Identify, evaluate and manage external partners, tools and platforms for GEO tracking, conversational AI, agentic workflows, content intelligence, experimentation and performance analytics
• Create clear executive reporting on progress, risks, opportunities and business impact, linking AI visibility and pre-sales experience improvements to brand consideration, lead quality, conversion and customer lifetime value

Requirements

• Master's degree in Marketing, Digital, Business, Data, Engineering, Computer Science or a related field
• 5+ years of experience in digital marketing, SEO, customer experience, AI product management, martech, growth or digital transformation, ideally in a complex international organization
• Strong understanding of SEO, AEO, GEO, AI search, LLM behavior, structured content, knowledge graphs, schema, content authority and digital discoverability
• Experience designing or managing conversational AI, chatbots, virtual assistants, agentic workflows, personalization, digital sales journeys or pre‑sales advisory experiences
• Solid analytical mindset, with ability to define KPIs, run experiments, interpret data and connect visibility metrics to business outcomes such as consideration, leads, conversion and sales quality
• Experience working with cross‑functional teams including marketing, sales, distribution, IT, data, legal, compliance and external vendors
• Fluent in English (mandatory). Knowledge of Italian or other European languages is a plus.

Soft Skills

• Strategic thinker with strong execution discipline and the ability to turn an emerging topic into a concrete, scalable operating model.
• Curious, hands‑on and experimental, with the ability to test fast, learn fast and translate new technologies into business value.
• Excellent stakeholder management and communication skills, able to engage senior leaders, technical teams and local markets with clarity and credibility.
• Customer‑centric and commercially minded, with strong sensitivity to brand, trust, regulation and customer protection.

What we offer

We offer employment at the Manager level with the relevant salary, in accordance with the CCNL ANIA for non‑executive employees and the Generali Group Company Agreement.

Gross annual salary ranging between 60.000,00€ and 75.000,00€. The final offer will be aligned with the candidate's professional experience, technical and soft skills relevant to the role, and may include an individual variable component.

Benefits

• Smart working and flexible hours
• Corporate welfare system
• Meal vouchers
• Supplementary health insurance and discounted insurance policies
• Well‑being initiatives
• Training and development
• Structured continuous learning paths (technical and managerial)
• Career development programs within the Group
• Access to learning platforms and internal mobility opportunities, including international

Why Join Generali

Joining Generali means becoming part of an international Group with a strong heritage and a forward‑looking vision, where people are at the center of our sustainable growth strategy.

We foster a responsible, inclusive, and innovation‑driven work environment, where everyone can contribute to creating value for customers, society, and the communities in which we operate. We believe that diversity, equity and inclusion are essential to building a stronger culture and driving sustainable growth.

At Generali, you will find opportunities to grow through continuous learning, career development paths, and internal mobility across the Group. We recognize talent and merit, and support flexibility as a key enabler of well‑being and a sustainable work‑life balance.

Working with us means sharing strong values and taking on meaningful challenges together to build a safer and more sustainable future every day.

As an Equal Opportunity Employer, Generali evaluates all applications based exclusively on objective and gender‑neutral criteria, including skills, experience and potential, ensuring fairness and transparency throughout the selection process.

Company Profile

Generali Group Head Office is the guidelining unit of the Generali Group, one of the largest global insurance and asset management providers. Established in 1831, Generali is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali's strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best‑in‑class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.