Global Omnichannel Launch Strategy Lead

Viatris; Milano; On-site; EUR 90,000 - 130,000; Full time

Job summary

Viatris seeks a Global Omnichannel Innovation & Launch Portfolio Lead for a six-month assignment, dedicated to innovative products, pipeline assets and new launches. The role embeds omnichannel principles from the outset to translate strategy into scalable engagement models across priority markets.

The candidate will bridge Global Marketing, Medical, Sales, Data Analytics and Launch Excellence, shaping customer journeys, content, and channels that integrate Field Force and digital engagement for

Qualifications

• Significant experience in pharmaceutical marketing, omnichannel, digital, customer engagement, or launch excellence.
• Fluent English.
• Strong influencing and stakeholder management skills, with the ability to lead without formal authority.

Responsibilities

• Embed Omnichannel into Innovation & Launch Strategy.
• Partner with Global Brand and Global Launch Teams to integrate Customer Engagement throughout launch planning.
• Translate brand strategy and customer insights into clear engagement journeys and activation principles.
• Collaborate with stakeholders to define personal vs non-personal engagement across launch phases.
• Design end-to-end customer journeys for priority assets from pre-launch to post-launch acceleration.
• Ensure digital engagement complements Field Force interactions and leverages emerging channels.

Skills

Omnichannel marketing

Launch excellence

Go-to-Market strategy

Digital engagement

Tools

CRM

Marketing automation

Job description

Viatris seeks a Global Omnichannel Innovation & Launch Portfolio Lead for a six-month assignment, dedicated to innovative products, pipeline assets and new launches. The role embeds omnichannel principles from the outset to translate strategy into scalable engagement models across priority markets.

The candidate will bridge Global Marketing, Medical, Sales, Data Analytics and Launch Excellence, shaping customer journeys, content, and channels that integrate Field Force and digital engagement for