Global Marketing Revenue Operations Lead

Ustbc Abb Installation Products Inc.; Sesto San Giovanni; Hybrid; EUR 85,000 - 120,000; Full time

Job summary

ABB in Italy is seeking a senior Marketing Operations leader to turn demand into pipeline for Energy Industries. You will connect Salesforce, Marketing Cloud Account Engagement and 6sense to target accounts, drive ABM for priority and installed-base accounts, and measure campaigns across hubs.

You will own data quality, lead routing, and pipeline reporting, partner with Sales and IS, and coach regional marketers. This hybrid role offers global scope within ABB's Energy Industries division.

Qualifications

• Degree in marketing, business, engineering, data analytics or a related field.
• 7+ years in B2B marketing operations, revenue operations, demand generation or account-based marketing, ideally in industrial or technology markets.
• Hands-on experience with Salesforce and Marketing Cloud Account Engagement (Pardot) or comparable marketing automation, and with 6sense or a similar ABM platform.
• Strong analytical skills in funnel and pipeline modelling, attribution and dashboards (for example Salesforce reporting or Power BI).
• Proven ability to build processes and data governance across marketing and sales in a global, matrixed organization.
• Practical experience applying AI and automation to marketing workflows.
• Able to turn data into clear recommendations for senior stakeholders.
• Fluent English; additional languages are an advantage.

Responsibilities

• Own how marketing turns demand into pipeline and orders for Energy Industries.
• Lead account-based marketing for priority and installed-base accounts using 6sense intent and engagement data.
• Own marketing data quality and lead routing across Salesforce, Marketing Cloud Account Engagement and 6sense, so leads reach the right sales owner within agreed times.
• Build and run pipeline and performance reporting: marketing-sourced and influenced pipeline, orders, stage conversion and campaign return.
• Set campaign planning and measurement standards used by the five regional hubs, business lines and industry marketing teams.
• Support the Service team's installed base modernization pipeline with account targeting, buying signals and measurement.
• Work with the marketing AI operations capability to automate lead scoring, routing and reporting, within ABB data privacy and responsible AI guidelines.
• Partnering with Sales, Commercial Excellence and IS on processes, tools and data governance, in line with Automation Business Area marketing technology standards.
• Managing agencies and platform partners for demand generation and ABM execution against clear performance targets.
• Coaching hub and business line marketers on processes, dashboards and tools, and driving their adoption.

Skills

B2B marketing operations

Revenue operations

Account-based marketing

Salesforce

Marketing Cloud Account Engagement

6sense

Analytics

Fluent English

Education

Degree in marketing, business, engineering, data analytics

Tools

Salesforce

Marketing Cloud Account Engagement

6sense

Power BI

Job description

At ABB , we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Digital Marketing Manager

Your role and responsibilities

In this role, you will own how marketing turns demand into pipeline and orders for Energy Industries. Each day, you will connect data, platforms and processes across Salesforce, Marketing Cloud Account Engagement and 6sense, so the right accounts are engaged, leads reach the right sales owner quickly, and every campaign is measured on its business impact. You will also showcase your expertise by leading account-based marketing for priority and installed-base accounts, and by turning performance insight into better decisions across hubs and business lines.

The work model for the role is: Hybrid

This role contributes to the Energy Industries Division within the ABB Automation Business Area.

Global Opportunity - Open to Candidates Worldwide *

While this job posting may display only a limited number of locations, we welcome applications from qualified candidates globally. If you believe your skills and experience are matching this role, we encourage you to apply regardless of your current location.

This position does not require relocation . The successful candidate will be employed and hosted through their current ABB location or the nearest suitable ABB office

You will be mainly accountable for:

• Owning the marketing revenue operations framework: lead management, lifecycle stages and service levels from first buying signal to won order, agreed with regional sales.
• Leading account-based marketing for priority and installed-base accounts, using 6sense intent and engagement data to focus effort where it moves pipeline.
• Owning marketing data quality and lead routing across Salesforce, Marketing Cloud Account Engagement and 6sense, so leads reach the right sales owner within agreed times.
• Building and running pipeline and performance reporting: marketing-sourced and influenced pipeline, orders, stage conversion and campaign return, as one version of the truth shared with sales.
• Setting campaign planning and measurement standards used by the five regional hubs, business lines and industry marketing teams.
• Supporting the Service team's installed base modernization pipeline with account targeting, buying signals and measurement.
• Working with the marketing AI operations capability to automate lead scoring, routing and reporting, within ABB data privacy and responsible AI guidelines.
• Partnering with Sales, Commercial Excellence and IS on processes, tools and data governance, in line with Automation Business Area marketing technology standards.
• Managing agencies and platform partners for demand generation and ABM execution against clear performance targets.
• Coaching hub and business line marketers on processes, dashboards and tools, and driving their adoption.

Qualifications for the role

• Degree in marketing, business, engineering, data analytics or a related field.
• 7+ years in B2B marketing operations, revenue operations, demand generation or account-based marketing, ideally in industrial or technology markets.
• Hands-on experience with Salesforce and Marketing Cloud Account Engagement (Pardot) or comparable marketing automation, and with 6sense or a similar ABM platform.
• Strong analytical skills in funnel and pipeline modelling, attribution and dashboards (for example Salesforce reporting or Power BI).
• Proven ability to build processes and data governance across marketing and sales in a global, matrixed organization.
• Practical experience applying AI and automation to marketing workflows.
• Able to turn data into clear recommendations for senior stakeholders.
• Fluent English; additional languages are an advantage.

What's in it for you

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

• *This opportunity is open to candidates in multiple countries, with the final work location determined based on the selected candidate. As compensation may vary by location, we are committed to being transparent throughout the hiring process and will share details of the salary range, variable compensation and benefits package with candidates who progress to the first interview stage for a location in the European Union, covered by the EU Pay Transparency Directive.
• The final offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an i