Global Digital Platforms & Data Strategy Lead

Dr. Schär; Postal; In loco; EUR 59.000 - 72.000; Tempo pieno

Vantaggi offerti da questo lavoro

In-house canteen

Daycare center

Dr. Schär Academy

Health and pension fund

Flexible working hours

Smart working

Company events

Descrizione del lavoro

Dr. Schär seeks a senior leader to define the global digital technology strategy for the B2C Schär brand. You will shape departmental goals, KPIs and budgets, driving growth across platforms, websites, mobile apps and loyalty programs.

You will harmonize tools and processes, manage multi-geography partnerships and lead a team of about 10 people, delivering UX improvements and measurable business impact in an international environment.

Competenze

• Master's degree in Digital Marketing or equivalent.
• 7+ years of digital marketing experience, client-side or agency.
• Experience with CRM, websites and marketing automation.
• Strong leadership across multiple markets.
• Fluent in English; German and/or Italian a plus.

Mansioni

• Define the global strategy for the digital technology landscape of the Schär brand for the B2C environment.
• Plan departmental goals, KPIs, and budgets including cost control.
• Identify growth opportunities via quantitative analysis to drive traffic and engagement.
• Harmonize platforms, tools and processes across the digital ecosystem.
• Lead global strategic, operational and technical developments of online platforms and tools.
• Enhance UX and usability to improve traffic, engagement, usage and conversions.
• Manage internal and external service providers to ensure timely delivery within budgets.
• Lead a team of approximately 10 people.

Conoscenze

Digital Marketing

CRM

Marketing automation

Team leadership

Cross-market collaboration

Stakeholder management

English fluency

Formazione

Master’s degree in Digital Marketing, Communications

Strumenti

CRM platforms

Marketing automation platforms

Descrizione del lavoro

Dr. Schär seeks a senior leader to define the global digital technology strategy for the B2C Schär brand. You will shape departmental goals, KPIs and budgets, driving growth across platforms, websites, mobile apps and loyalty programs.

You will harmonize tools and processes, manage multi-geography partnerships and lead a team of about 10 people, delivering UX improvements and measurable business impact in an international environment.