Trade marketing Specialist

KIKO MILANO; Bergamo; On-site; EUR 42,000 - 62,000; Full time

Job summary

KIKO MILANO in Bergamo is seeking a Trade Marketing Specialist to join the Global Trade Marketing & Merchandising Team, reporting to the Global Trade Marketing Manager. The role focuses on developing in-store materials for promotions, launches, and retail initiatives across all markets.

You will coordinate with Marketing, Operations, Brand Amplification, Global Retail, and country teams; manage end-to-end material production, review proofs, and ensure alignment with brand guidelines and retail

Qualifications

• Degree or Master in Economy, Marketing or Statistics.
• Strong operational discipline and meticulous attention to details.
• 3–4 years of experience in cosmetics or fast retailing.
• Excellent knowledge of Office (Excel) and SAP is a plus.
• Fluent English; additional languages are a plus.

Responsibilities

• Develop and coordinate in-store materials for promotions, product launches, window plans, and other retail initiatives across all KIKO markets.
• Collect and consolidate market requirements, retail needs, and feedback from local teams to define relevant trade marketing materials and solutions.
• Manage the end-to-end development process of in-store materials, from brief preparation and briefing of the graphic team to final production and delivery, following agreed retroplanning and timelines.
• Coordinate with the graphic team and internal stakeholders to ensure materials are aligned with brand guidelines, market requirements, and retail standards.
• Review and approve prototypes, mock-ups, and print proofs, coordinating technical adjustments and fine-tuning with the supervisor and relevant stakeholders.

Skills

Marketing principles

Analytical thinking

Attention to detail

Entrepreneurial mindset

Teamwork

Fluent English

Education

Degree or Master in Economy, Marketing or Statistics

Tools

Excel

SAP

Job description

KIKO MILANO was founded in 1997 in Milan and since then has revolutionized how cosmetics are sold globally. We thrive to offer an incredible variety of products, textures & colours, a multi-sensorial experience in innovative technology yet always at an affordable price. Based in Italy, and truthful to its DNA, KIKO MILANO takes advantage of combining trustworthy quality, creativity and stunning aesthetics.

Your role at KIKO MILANO

We are looking for a Trade Marketing Specialist to join KIKO MILANO’s Global Trade Marketing & Merchandising Team, reporting to the Global Trade Marketing Manager.

The Trade Marketing Specialist is part of the Global Trade Marketing Team within the Trade Marketing & Merchandising Department. The role works with Marketing, Operations, Brand Amplification Team, Global Retail Team and local country organizations. The Trade Marketing Specialist is responsible for the development of store materials related to promotions, window plans, launches and other initiatives for all KIKO markets, based on market needs, competitive benchmarking and retail needs.

In particular, you will:

• Develop and coordinate in-store materials for promotions, product launches, window plans, and other retail initiatives across all KIKO markets.
• Collect and consolidate market requirements, retail needs, and feedback from local teams to define relevant trade marketing materials and solutions.
• Manage the end-to-end development process of in-store materials, from brief preparation and briefing of the graphic team to final production and delivery, following agreed retroplanning and timelines.
• Coordinate with the graphic team and internal stakeholders to ensure materials are aligned with brand guidelines, market requirements, and retail standards.
• Review and approve prototypes, mock-ups, and print proofs, coordinating technical adjustments and fine-tuning with the supervisor and relevant stakeholders.
• Manage supplier tenders and quotations for different types of retail materials, following up on negotiations, production timelines, and delivery schedules.
• Coordinate with the Sourcing Department to scout and evaluate new suppliers, materials, and production solutions in line with evolving store and market needs.
• Monitor production processes and ensure the timely delivery of materials to the relevant markets and stores.
• Manage material codes and related requests, ensuring accurate and timely communication with the relevant departments.
• Conduct competitive benchmarking and monitor retail trends and market executions to identify best practices and opportunities for improvement.
• Prepare and monitor Purchase Requisitions (RdA) in SAP and support budget management, ensuring accurate tracking of costs and alignment with approved budgets.
• Provide ongoing support to stores, addressing issues and coordinating with internal teams and suppliers to find effective solutions related to in-store materials.
• Prepare and manage the weekly communication to stores, consolidating all relevant information on new materials, window plans, promotions, launches, and video playlists.
• Adapt weekly store communications according to country-specific calendars, timelines, and market requirements.
• Manage the trade marketing activities related to new directly operated store openings, ensuring that all required materials are ordered, produced, and delivered within the agreed timelines.
• Coordinate with Construction, Operations, Retail, and other relevant departments to align on new opening timelines, stock checks, orders.

What you will need to succeed

• Degree or Master in Economy, Marketing or Statistics.
• Strong operational discipline and attention to details.
• Entrepreneurial spirit, positive mindset and can-do attitude, going extra-mile.
• 3/4 years of experience in cosmetic market or fast retailing.
• Good knowledge of Marketing principles, analytical logics and economic data.
• Excellent knowledge of Office package (mainly Excel) and SAP as a plus.
• Fluent English, other languages are a plus.

We would love if you had

• A strong and positive attitude to team-work and to details.
• A passion for beauty business.
• Good understanding of the retail industry and trends.