Global BMC Growth & Innovation Director

EY; Milano; Ibrido; EUR 120.000 - 210.000; Tempo pieno

Descrizione del lavoro

EY is seeking a Global BMC Growth & Innovation Director to lead the global marketing strategy for GMS, guiding senior stakeholders and delivering integrated execution at scale. This senior role requires steering buyer-centric value propositions, content, and demand generation across regions, with a focus on measurable commercial impact.

You will manage a high-performing BMC organization in a hybrid work model, collaborating with brand, analyst relations, PR, and communications to drive growth

Competenze

• Strong experience in B2B, technology-driven or solutions marketing.
• Proven ability to lead complex, global programs in a matrixed environment.
• Experience managing external agencies and delivering high-impact campaigns.
• Strong commercial acumen, including understanding of business models and market dynamics.
• Ability to translate strategy into outcome-focused marketing plans.
• Strong prioritization skills with the ability to manage multiple stakeholders and deadlines.

Mansioni

• Define and lead a compelling, buyer-centric GMS value proposition that differentiates EY in the market.
• Set and oversee a global, insight-led content strategy.
• Lead integrated marketing programs aligned to BMC campaigns to drive pipeline growth.
• Act as a trusted advisor for Global Managed Services leadership and other stakeholders.
• Lead and develop a high-performing BMC team with a strong performance culture.
• Drive adoption of new marketing approaches and continuous improvement across a matrixed organization.
• Own budget and financial management for GMS marketing programs, ensuring compliance with EY standards.
• Collaborate across wider BMC teams to drive shared outcomes and measurable impact.

Conoscenze

B2B marketing

Global programs

Agency management

Commercial acumen

Strategy execution

Stakeholder management

Descrizione del lavoro

EY is seeking a Global BMC Growth & Innovation Director to lead the global marketing strategy for GMS, guiding senior stakeholders and delivering integrated execution at scale. This senior role requires steering buyer-centric value propositions, content, and demand generation across regions, with a focus on measurable commercial impact.

You will manage a high-performing BMC organization in a hybrid work model, collaborating with brand, analyst relations, PR, and communications to drive growth