GEO & SEO Optimization Specialist

EY; Milano; In loco; EUR 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

EY is seeking a seasoned GEO and SEO specialist to drive optimization across a global digital ecosystem. The role focuses on implementing governance, executing optimization initiatives, and monitoring performance to uplift organic visibility and AI discoverability.

The successful candidate will analyze data, identify opportunities, and collaborate with global and local teams to scale best practices across content portfolios and publishing initiatives.

Competenze

• Strong understanding of SEO fundamentals including metadata, structure, internal linking and search intent.
• Knowledge of technical SEO principles: crawlability, indexing, site architecture and Core Web Vitals.
• Understanding of AI-driven search ecosystems and GEO principles affecting content discovery and LLMs.
• Experience using enterprise SEO, GEO and analytics platforms to assess performance and measure impact.
• Understanding of content publishing workflows and integration of SEO/GEO best practices across the lifecycle.

Mansioni

• Execute SEO and GEO optimization activities to improve search visibility, AI discoverability and content performance.
• Optimize content for traditional search engines, answer engines and AI-powered discovery experiences including LLMs.
• Conduct content reviews and implement optimization recommendations to improve organic performance and discoverability.
• Apply SEO and GEO governance standards, processes and operating model requirements across optimization activities.
• Monitor adherence to approved practices and identify opportunities to improve consistency, adoption and quality.
• Escalate governance, policy, process or prioritization issues to program leads when required.
• Analyze SEO and GEO performance data to identify trends, risks, opportunities and priorities.
• Diagnose causes of underperforming content, declining visibility or low AI discoverability and recommend actions.
• Use enterprise SEO, GEO and analytics platforms to measure impact and drive improvement.
• Provide practical SEO and GEO guidance to content teams, publishers and market stakeholders.
• Support implementation of SEO and GEO requirements across content, campaigns and publishing initiatives.
• Share optimization insights and best practices to build capability and drive adoption.

Conoscenze

SEO fundamentals

GEO optimization

AI-driven content optimization

Analytics platforms

Cross-functional collaboration

Strumenti

Conductor

Google Analytics

Google Search Console

Adobe LLM Optimizer

SEMrush

Screaming Frog

ContentKing

Descrizione del lavoro

EY is seeking a seasoned GEO and SEO specialist to drive optimization across a global digital ecosystem. The role focuses on implementing governance, executing optimization initiatives, and monitoring performance to uplift organic visibility and AI discoverability.

The successful candidate will analyze data, identify opportunities, and collaborate with global and local teams to scale best practices across content portfolios and publishing initiatives.