SEO & GEO Specialist

MADS; Roma; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

MADS in Roma, Italy, is looking for an SEO Specialist to enhance the organic visibility of clients on Google and AI platforms. You will conduct technical audits, perform keyword research, and optimize content.

The ideal candidate will have 3-4 years of SEO experience and be proficient with Google Search Console and GA4. Familiarity with SEO tools is essential. This position offers an opportunity to work in a dynamic environment with a focus on measurable results.

Competenze

• 3-4 years of SEO experience on real projects.
• Proficiency with Google Search Console and GA4.
• Familiarity with SEO tools like Semrush and Ahrefs.

Mansioni

• Conduct technical audits and create action plans.
• Perform keyword and topic research and map to content.
• Optimize on-page content for AI citability.

Conoscenze

SEO expertise

Keyword research

HTML/CSS basics

Analytical mindset

Strumenti

Google Search Console

GA4

Semrush

Ahrefs

Screaming Frog

Descrizione del lavoro

Grow the organic visibility of our clients on Google and inside generative AI answers (ChatGPT, Perplexity, AI Overviews), combining technical SEO, content and GEO with a measurable approach.

What you will do

• 01 Technical audits (crawl, indexing, Core Web Vitals) and action plans
• 02 Keyword and topic research, mapping to pages and content
• 03 On-page optimisation and passage-level content for AI citability
• 04 Implementation of structured data (schema.org) and management of sitemap, robots and llms.txt
• 05 Monitoring of rankings and AI citations, reporting via Search Console and GA4
• 06 Coordination of editorial link building activities

Requirements

• 01 3-4 years of SEO experience on real projects
• 02 Proficiency with Google Search Console and GA4
• 03 Familiarity with SEO tools (Semrush, Ahrefs, Screaming Frog)
• 04 Basic HTML/CSS and understanding of client-side and server-side rendering
• 06 Analytical and data-driven mindset

Nice to have

• 01 Hands-on experience with GEO / AI search
• 02 SEO for e-commerce (categories, product pages, feeds)