Founding Account Executive

Always Friday; Lombardia; Hybrid; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Equity

Lunch vouchers

Private Health Insurance Plan

Dinner vouchers

80 remote days/year

Team events and offsites

Job summary

Always Friday is an AI-native agency in Italy focused on corporate events, venues, catering, transportation and team-building. As an Account Executive, you will own the full sales cycle from initial pitch to signed contract, reporting to the founders and collaborating with BDRs, marketing and Event Specialists.

You will run demos, negotiate and close deals, grow accounts to multi-year partnerships, and contribute to a scalable sales playbook.

Qualifications

• 2–4 years in a B2B closing role with short sales cycles and parallel deals.
• Quota attainment and win rate demonstrate results.
• You can craft a written sales method from prior playbooks or scripts.

Responsibilities

• Run demos presenting the platform and services to prospects.
• Lead negotiations end-to-end and ensure smooth handover to delivery teams.
• Grow accounts through multi-year agreements to build recurring revenue.
• Close framework agreements (Accordi Quadro) with recurring clients.
• Build and maintain a comprehensive sales playbook with scripts, pricing rules, and discovery guides.

Skills

B2B sales

Closing deals

Forecasting

Communication

Tools

CRM (HubSpot)

Job description

About Always Friday

Always Friday is one the first AI-native agencies in Italy. We are not an event agency: we are the startup that will make the agency model, as it exists today, obsolete. We are a corporate event concierge built on a proprietary platform: companies use us to book venues, catering, transportation and team-building activities for everything from a business dinner to a seminar to a large annual retreat. Behind the scenes, AI and automation take care of every administrative and low-value task, so that our Event Specialists spend their time on the only thing that cannot be automated: the client.

Some facts about us

• We were born a year and a half ago and we are moving fast.
• We closed a pre-seed round with top-tier VCs,
• Revenue is growing 7x year over year,
• 21 exceptionally talented people already work at Always Friday.
• We are closing 2026 in strong growth and opening two new markets in 2027: Spain and the United Kingdom

Your responsibilities

Today our requests come from three channels: inbound from marketing, outbound from a team of 5 BDRs, and Bridge, the programme through which partner venues forward us the corporate event requests they cannot serve. So far the founders have closed the deals themselves. What is missing is the person who turns this pipeline into signed contracts, in a way that can be repeated.

The mission, with numbers.

As our first Account Executive, you step in to own the full sales cycle from initial pitch to signature. You report directly to the founders and collaborate daily with BDRs, marketing, and Event Specialists.

What you will do

You’ll own every deal from first demo to signed contract. Once a deal closes, our Event Specialists take over delivery, so you can stay focused on selling. There’s no perfect playbook yet and no ready-made answers. What you will have is a pipeline that grows every week, a team of BDRs feeding it, and the full backing of Always Friday. Everything else is yours to build.

What you’ll do

• Run demos. Present Always Friday's platform and services to prospective clients so the value is obvious from the first call.
• Negotiate and close. Lead every negotiation end to end, and work closely with our Event Specialists to make sure each client gets a smooth handover and a flawless event.
• Grow accounts. After the first deal, turn clients into long-term partners through multi-year agreements, so Always Friday becomes their go-to internal platform for events. This is what drives our recurring revenue.
• Close framework agreements (Accordi Quadro). A share of the opportunities you manage should become recurring clients under a framework agreement.
• Build the playbook. Together with the founders, write a clear, complete sales playbook covering ideal customer profile, discovery and demo scripts, objection handling, proposal building, pricing and discount rules, handover to Event Specialists, and the metrics to review every week. Keep it updated as you learn from the market.

Requirements

Must have

• 2-4 years in a B2B closing role, with short sales cycles and many deals running in parallel.
• Results you can back up with numbers: quota attainment, win rate, average deal size.
• You want to build the process, not just follow it.
• You can turn what you do into a written method: you have already produced playbooks, scripts or processes that other people used successfully.

Nice to have

• You have trained or onboarded other salespeople.
• You have worked/founded in a startup or scale-up in a growth phase and know what it means to change the process every month.
• You use AI in your daily work and want to join a company that puts it at the centre of every process.
• Fluent Italian and English; Spanish is a plus.

This is not for you if

• You want a process that is already written, ready to execute.
• You expect someone else to define the method before you start selling.
• You prefer planning to testing.
• A significant variable component worries you rather than motivates you.

What we offer

• OTE €70,000-120,000, uncapped
• Equity: generous package. taken now can be worth a lot in just a couple of years.
• Lunch vouchers (Buoni Pasto): 8€ per day in the office
• Private Health Insurance Plan with Generali
• Dinner vouchers for late nights in the office
• You will work in one of the fastest-growing startups in Europe.
• 80 days a year when you can work remotely from wherever you want.
• Team life you'll actually enjoy: Friday drinks, team sports, offsites, seminars and parties. Life at Always Friday is full of moments to connect, unwind and celebrate together.
• An AI-native company: every process, from prospecting to reporting, is built with AI tools. We don't use them to replace commercial work; we use them to remove everything that isn't relationship.