European Key Account Manager – Coding & Marking

Virtuoso Recruit | Talent Solutions for the Packaging Sector; Italia; On-site; EUR 80,000 - 110,000; Full time

Job summary

Virtuoso Recruit represents an established European coding and marking technology manufacturer seeking a Key Account Manager to grow strategic accounts across Europe. The role blends new business development with expanding relationships at multinational manufacturers in food, beverage, FMCG and wider industrial markets.

You will identify opportunities, build senior-level relationships across multiple sites, and collaborate with regional teams to deliver tailored solutions.

Qualifications

• Strong background in industrial coding and marking technologies.
• Experience selling CIJ, TIJ, laser marking, TTO, print and apply, labeling or traceability solutions.
• Proven track record of winning new business and developing strategic customer accounts.
• Established relationships with major manufacturers, ideally across food, beverage or FMCG.
• Experience engaging decision-makers across multiple sites, countries or centralised procurement structures.
• Strong commercial awareness, technical credibility and ability to manage complex sales cycles.

Responsibilities

• Identify and develop new business opportunities with multinational manufacturers across Europe
• Build relationships with senior stakeholders in production, engineering, operations and procurement
• Develop strategic accounts across multiple manufacturing sites, moving beyond individual plant-level relationships
• Identify opportunities to displace incumbent coding and marking suppliers and increase market share
• Manage and develop selected existing accounts, identifying opportunities for wider European growth
• Work closely with regional sales teams and technical specialists to deliver customer-specific solutions

Skills

Industrial coding

CIJ/TIJ marking

Strategic account management

New business development

Multi-site selling

Fluent English

Willing to travel

Job description

We're collaborating with an established European manufacturer of coding and marking technology with the appointment of a Key Account Manager as part of its continued growth across the region.

This is a newly created position, focused on developing strategic relationships with major multinational manufacturers across food, beverage, FMCG and wider industrial markets.

The business has an established European presence, a strong technical reputation and ambitious plans to expand its relationships with major manufacturing groups.

The Opportunity

Working alongside an established European commercial team, you'll be responsible for identifying and developing strategic accounts across multiple manufacturing sites and countries.

The role combines new business development with the growth of existing customer relationships, although the initial emphasis will be on opening new opportunities and building your own portfolio.

Your geographical focus and target accounts will be shaped around your location, existing customer relationships and market experience.

Key Responsibilities

• Identify and develop new business opportunities with multinational manufacturers across Europe
• Build relationships with senior stakeholders in production, engineering, operations and procurement
• Develop strategic accounts across multiple manufacturing sites, moving beyond individual plant-level relationships
• Identify opportunities to displace incumbent coding and marking suppliers and increase market share
• Manage and develop selected existing accounts, identifying opportunities for wider European growth
• Work closely with regional sales teams and technical specialists to deliver customer-specific solutions

Our Ideal Candidate

• A strong background in industrial coding and marking, product identification or closely related technologies
• Experience selling CIJ, TIJ, laser marking, TTO, print and apply, labelling or industrial traceability solutions
• A proven track record of winning new business and developing strategic customer accounts
• Established relationships with major manufacturers, ideally across food, beverage or FMCG
• Experience engaging decision-makers across multiple sites, countries or centralised procurement structures
• Strong commercial awareness, technical credibility and the ability to manage complex sales cycles
• Fluent English and a willingness to travel across Europe

We're particularly interested in individuals currently working in coding and marking who are ready to take greater ownership of strategic accounts and develop relationships beyond their existing regional territories.

Why Consider It?

This is an opportunity to join a growing international manufacturer in a newly created role, with the autonomy to build your own strategic account portfolio.

You'll have the support of an established European team, a proven technology offering and the opportunity to contribute directly to the company's continued expansion across major manufacturing markets.